Market Research & Strategic Analysis: Apple Case in China

All of these elements are key factors in Apple’s Strategy. Apple has also provided competitive prices compared to other companies like Android. Apple’s products started at much higher prices and are now competitively priced based on comparable products. These key elements fit together to complete Apple’s ever changing competitive strategy. Apple has clearly been successful in adapting their strategy based on internal and external changes. Apple has been able to create strong customer loyalty and maintain ambitious leadership. Buyer power, rivalry and treat of substitutes are also key elements in Apple’s strategy. Music, internet and computers are all areas for long term development.

Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

Apple wants to expand sales to clients who do not own products. Produce hassles free products for the enjoyment for customers. Become the leader in the mobile market. Strategy: Expanding the company’s distribution network to hit more consumers. Continue to invest prudently in Research and Development. Become the mobile leader.

First, with the many organizations targeting to take the position of apple in the market it has been a base to strategies market strategies for the different competitors. The marketing strategies are crucial for the improvement of the market performance and the competitors maximize on the disadvantages of Apple it is face with high market competition (Gary, 2014). On the issue of poor working condition, high employee turnover has emerged, which is risky for the performance of the company. Taking political side has also had great impact on the performance of the organization for those of a different political opinion may change their preference for the Apple’s products.

Issue 02: Apple is a wildly successful company that generates billions of dollars in profits every year. This is one of the strongest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become vastly successful. The market in which Apple is strong has intense rivalry for market share. Apple is challenged with staying ahead of its competitors and maintaining long-term relationships with its customers. In order to stay ahead of the competition Apple is forced to keep product innovation a top priority. I would maintain a Blue Ocean Strategy to market our product and maintain our competitive advantage (McGraw-Hill Irwin, Page 152). The company has a strong and loyal customer base which will allow Apple to concentrate the focus to highlighting the features of our products. I will not focus on what our competitors can and cannot do; I will focus the attention to the benefits of having Apple products. Strategic marketing campaigns highlighting the different uses and features of the popular iPhone and iPad will headline the campaign.

Apple Inc. is one of the leading companies it is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers.

(a) How has Apple capitalized on the globalization of production? What advantages does manufacturing in China offer the company?

OVERVIEW Apple Inc. Strategy Facts Scope The focus of this project is the Mac portable personal computer line of Apple in the United States, a part of its Americas division. Apple is a publicly owned Fortune 100 company based in Cupertino, California. The firm operates primarily in the personal computer industry of the wider technology sector. Apple designs, produces, and sells a line of personal computers as well as mobile phones, portable digital media devices, software, and related peripherals and accessories. The firm sells internationally though a mix of direct sales, online

Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy by designing and developing its

Daisuke Wakabayashi’s article on Apple’s market share growth and increase in gross margin brought to light. Wakabayashi is surprised by Apple’s ability to gain market shares while still charging higher prices than their competitors. Apple claims the success is to due to their latest products (iPhone 6) luring customers away from the rivals at this latest phone release cycle, more than the normal change over. In response to the increased revenues, Apple has increased dividend payouts to 11%. In addition, Apple’s share-repurchase program increased by $50billion. Even through this massive buy back program and dividend payouts, Apple’s “cash pile” continues to grow. China is playing a huge part in the unheard of growth. With more citizens moving up in the social economic ladder, purchases during the Lunar New Year (a time with a general increased spending) have increased exponential. However, not all is good overseas for Apple’s revenues growth. The dollar is currently stronger than other currency and has resulted in a 6 point decrease in revenues. Apple

Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple 's brand has evolved as it has expanded its range of products and services. Originally starting in the late 1970s with desktop computers and then laptops in the 1990s, it took over 20 years before the company expanded into its first major new product area with the launch of the iPod in 2001, followed by iPhone in 2007, iPad in 2010, and now Apple Pay and Apple Watch in 2014.

The subject that we are going to talk about covers one of the most problematic issues of the 21st century, which is : how do giant companies, such as Apple, produce their products in underdeveloped countries such as China, where the labour cost is very cheap and easy to manipulate ?

For the company to successfully reduce the competitiveness from Amazon Company there is need to adopt a well set online selling that will serve all customers in the world. Apple should adopt internet selling, electronic commerce and a faster, widespread and economical means of reaching the target market.

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”(Steve Jobs)

MBA501 – MANAGEMENT PEOPLE & ORGANISATION ASSIGNMENT – 2 STRATAGIC MANAGEMENT SUBMITTED BY – SANDEEP KUMAR STUDENT ID - 11592203 SUBMITTED TO – RAMANATHAN R. INDEX ASSIGNMENT – 2 Introduction Introduction Strategic management – It is the set of action used to formulate and implements specific strategies (includes continues planning, monitoring, analysis and decision) that will achieve the competitively superior fit between the organization and environment, so as to achieve organizational the goals. Along with it, it is necessary to rise the performance of an organization to its competitors, means the organization’s average profitability is high as compare to its competitors. It can be apply both on small as well as big organization. Due to Strategic management, for employees of an organization, it becomes very easy to understand and fit in their work according to organization’s plan. So strategic management is to eye on both targets and objectives of organizations. Apple Inc. is one of world’s large company. It is founded by Steve Job, Ronald Wayne, and Steve Wozniak in the year of 1976. Apple Inc. is a software and hardware company. Moreover, Apple Inc. has innovative marketing strategies. Means creating new software and hardware of its products series - iPhone, iPod, computer, iMac, iTune. Apple Inc. always try to give new technology to their consumers. Along with it, all the product of Apple Inc. are very expensive, but due to its product qualities and features it