Market Research of Ethnic Wear (Women's Ready-to-Wear) in India

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Introduction: Marketing has become an art form in today’s society, analyzing specifics and how the consumers react to certain goods and services. The needs of consumers are constantly changing, so marketers must study every detail and be able to recognize the changes in wants and needs. Marketers use this data to become “sensitive” to the needs of each group of individuals, appealing to the minorities with said products. Below is a slight insight to what questions and data marketers analyze to make their goods and services appealing to the individual groups.

The population that is targeted in this community focused alicyesed is the working class woman. The woman make up a little over half of America’s workforce, in turn they are paying a little over half of the American taxes needed to keep the county from becoming completely bankrupt. However these woman are often not treated with the dignity and respect that they deserve. More often then not woman are treated as if they are worth less than their male counterparts. The woman in the American workforce are payed less than men who are working the same passion and job as they are. They are often overlooked for promotion due to beliefs and discrimination that people have about woman.

Who are MM’s target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

The advantages of young adults ages from 15 to 25 is that they have some or full independence when spending money, and have disposable income from summer job or part-time or full-time job, they also have desire for social interaction and handing out to ice cream store could be one of the social activities (Exhibit 6 –Demographic Analysis). However, the disadvantage of this group is that they are hard to attract and they are more appeal to lower price products because they do not earn a lot of money while in school. One of the biggest disadvantages of this group is that it contains only 8% of the population in Oakville and 13.87% in Vaughan. Young adults are not a big market for the company to generate revenue goal.

C) The key consumer segment is the younger drinker who aged 21 to 27. They were first time drinker that not founded loyalty to any brand yet accounted for large beer consumption. The segment tended to purchase more light beer instead of lager.

The tenant structure of the shopping center is an important factor in ensuring rent is adequate to make the project viable. The fact that Philipp conceded the hypermarket could have a negative effect on the overriding success of the project. ECE strategy typically relied on these large self-service retail stores. Hypermarkets are very desirable to customers since the warehouse structure enable the stores to offer a wide variety of products (i.e. fresh food, beverages, home supplies, electronics, clothing, car accessories, garden furniture etc.) at discounted prices. This lack of a hypermarket must be offset by assurance and

3. Which is the most attractive customer segment for MBC to target? Explain your reasoning.

Note: An educated guess can be made that there is an overlap between the 3 target segments. This is a positive from the point of view that we can focus our attention on a niche segment that is affluent, well-informed, health conscious and highly likely to remain loyal.

The Right Target Market One of the most important marketing functions for a firm is finding

Customers: Given the composition of the Indian population described earlier, the customers are typically price sensitive with not much disposable income. The majority of

target markets with respects to that product. For this reason, in this report I picked

b. It uses the psychographic segmentation in the social class basis as it targets the upper middles and the upper upper class. Moreover, it targets people with modern lifestyle, they want everything easily and quickly, that they buy packaged milk rather than buying loose milk that takes a lot of time to be ready for drinking.