Market Research on Chocolates

4298 WordsSep 30, 201018 Pages
DATE :- 08/09/2008 CHOCOLATE MARKET ANALYSIS NAME :- ARCHANA MANI ROLL NO :- 03 CLASS :- MMS 2008-10 DIVISION :- A NO. 1. 2. CONTENTS INTRODUCTION PESTND ANALYSIS 2.1 EXTERNAL ENVIRONMENT 2.2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET MARKET & POSITIONING ADVERTISING DISTRIBUTION AMUL ANALYSIS 10.1 TARGET MARKET 10.2 MARKET SHARE 10.3 DISTRIBUTION 10.4 PRICING 10.5 ADVERTISING CONCLUSION REFERENCES PAGE NO. 3 4 4 4 4 4 5 5 5 5 6 6 7 8 8 9 10 11 12 13 15 17 18 18 18 19 19 19…show more content…
Thus understanding the buying patterns of the consumers, a sugar free product can be introduced. 2.4 Technological 4 • • More up to date equipment would mean increase in the company’s capital expenditure but at the same time quicker and cheaper goods produced at lesser time. Research and development- keep developing new products to keep up with competition and customer needs 2.5 • • Legal Legislation in place would make sure that workplace is safe and employees are better protected. Abiding by the rules and regulations from manufacturing a product to the delivering of it would ensure better brand and company image Thus every company must assess both, internal and external, environment in order to survive and sustain its business for long term. 3. BIG PLAYERS 3.1 Nestle India Limited ( NIL ) Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company ( Export ) Limited. Nestle is India’s largest process food company. Nestles strong brands are in three main categories i.e. milk, coffee, culinary and it has successfully entered the confectionery market. Nestle offers a list of brands under confectionery segments including chocolates. They are:• Kit Kat • Munch • Milky bar, Milky bar choo • Marbles • Crunch • Rich dark • Bar One • Charge • Pop choc • Milk choc • Choco stick •

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