Market Research on Lux Soap

Cellular communications is such a large aspect of today’s industries, and with the number of consumers already with cell phones drastically increasing all the time, it is good to think about the future, and maybe making the customers you already have, happy and content. There are only so many “new” customers you can gain in today’s market. Phone

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

As such, The particular consideration in the advertising plus the imagination in the general public include grabbed by it. During the last few years,Cell phone devices have received dramatical increase as well as there are at present close to a pair of billion dollars usersworld-wide. Indeed, in many formulated countries, cellular phones are getting to be an essential company deviceas well as a part of everyday life, as well as in many creating countries, cellular phones tend to be easily supplantingantiquated wireline

The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

The telecommunication act bought about a drastic change, ILEC- provided wireline subscriptions started to decline whereas cable-telephone, VoIP and wireless subscriptions started to increase. According to the statistics, more than 40 % of the consumers started to consider mobile as their primary means of communication.

Worldwide demand for Smartphones was robust as a result of the availability of high-speed wireless networks, mobile access to corporate intranets, and the broad acceptance of e-mail and text messaging for both business and personal communications.  The Smartphone industry was projected to grow from 10 percent of the global mobile market to 30 percent over five years. The growth is clear when considering in 2007 that the US enjoyed a 100% increase in user numbers with a 53% increase worldwide. Sales of units are predicted to be 500 million for 2008 and 2009 globally.

Boost of Local Markets: In 1996, Americans had access to only single local telephone network but in today’s world, FCC reports that more than 90% of Americans have access to at least 6 different Telecommunication facility providers( telephone company, cable operator, mobile operators).

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

The rivalry in telecommunication industry will be high because there are many competitions in this sector but for good reputation company the threat from rivalry will be low because the market captured by the reputed company will be difficult for the rivalry to captured that market. The telecommunication industry is now growing fast at high pace this because the demand is high all over the world and for this many telecom industries try to diversify

Mobile phones have become a necessity for life, and without this thin gadget, many people would feel incomplete. We now use mobile phones in our everyday life as a phone, voice recorder, diary, alarm clock, watch and for making and confirming appointments, dealing with clients etc. Mobile phones are for many, fundamental when organising their lives. Mobile phones are not simply an electronic gadget, and it is difficult to define in one way about the usage of mobile phones. With the advances of technology, mobile phones are becoming a way of life. Mobile phones are not used as just communication tools but are also considered as devices which have strong communication networks along with the other functionalities such as audio solutions, FM

Indian telecom industry is one of the quickest developing commercial enterprises on the planet [2] .There are around twelve telecom administration suppliers who work in the wired and remote fragment. The business is described with exceptional rivalry and persistent value wars. There are suitable financial and limited time approaches that help the local request and make volumes for the business .The Indian telecom industry has colossal development potential. In the following couple of years, the industry is ready to develop further; truth be told, it has as of now entered a solidification stage as remote players are attempting to obtain a pie in this dynamic industry.[5]

We are living in an electronic age. The whole world is taking a new turn with every fraction of time. It has given birth to globalization. The world has been contracted and concise at a tip. There are a lot of new means of communication which have made our life so simple and easy going. Mobile phone be the most used present-day phenomenon in this fast-growing time. Mobile phone is a revolutionary step in the field of tele-communication. We had the days when the telephones only served the purpose of communication through sound. Mobile phone has completely changed the concept of the telephoning. Now a phone is not only a mere phone but it is a lot. The mobile phone has changed how people’s minds work.

Now Government of Malaysia plans to have a telephony penetration rate of 50% for the whole country and 25% for the rural areas by year 2020 (State of Hawaii Government, 2002). Scrutinizing the background of Malaysian telecommunication sector, competition can be seen as main factor by the telecommunication service provider companies. Companies like Sapura Digital Sdn. Bhd., Celcom and Mobikom Berhad have gone through a market evaluation stating the fact that their companies either should be merged with giant and more competitive companies or to be gone through potential bankruptcies. This reflects a fact as how the market is being penetrated and flooded by the competitors. Only Telekom Malaysia (TM) Sdn. Bhd., with its TM Touch services has managed to maintain its credible presence in the industry. TM has been ranked as one of the leading telecommunication service providers in the entire Asia with significant investments in overseas. Beside TM, three other major companies have been operating in Malaysia namely Celcom, Digi and Maxis. These three service providers usually cover the following segments of the Malaysian telecommunication market traditional telecommunications, IP services, wireless and mobile markets and technologies, broadband markets and technologies. They also provide most sophisticated mobile services with an expanding number of value added services such as Short Message Service (SMS), Wireless Application Protocol (WAP), Subscription Services (SS),