Market Research on Lux Soap

4035 Words Oct 17th, 2012 17 Pages
PREPARED FOR: PROF. MAHANTY
PREPARED BY: Group no. 1

PGDM 2011-2013

Approved By:
______________

Date:-9TH September 2012

:

A PROJECT REPORT ON

MOBILE NUMBER PORTABILITY

For
MARKETING RESEARCH

By
GROUP 1
Group 1 :-
Abhijit Basak – 236
Paromita Tarafder- 262
Ajay Kumawat – 254
Benu Gulati – 242
Ajay Sing Chauhan– 190
Deepak Kuntwal–248

Abstract
In recent years, the adoption of mobile phones has been exceptionally rapid in many parts of the world, and especially in India where cellular phones are nowadays almost as common as wrist watches. Being the only industry that remained shielded from the aftermath of the Global Economic Slowdown
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With the introduction of private sector telecom service provider in the state the competition in the telecom industry has increased significantly.

Total Telephone Subscribers * The number of telephone subscribers in India increased to 806.13 Million at the end of January 2011 from 787.28 Million in December 2010, thereby registering a growth rate of 2.39%. The share of Urban Subscriber has declined to 66.79% from 67% where as share of Rural Subscribers has increased from 33% to 33.21%. With this, the overall Tele-density in India reaches 67.67%.

* Subscription in Urban Areas grew from 527.50 million in December 2010 to 538.38 million at the end of January 2011. Rural subscription increased from 259.78 million to 267.74 million. The growth of Rural Subscription (3.07%) is higher than the Urban Subscription (2.06%). The overall Urban teledensity has increased from 147.88 to 150.67 and Rural teledensity increased from 31.05 to 32.11.

Wireless Segment (GSM, CDMA & FWP)

* Total Wireless subscriber base increased from 752.19 Million in December 2010 to 771.18 Million at the end of January 2011 registering a growth of 2.52%. The share of Urban Subscriber has declined to 66.42% from 66.65% where as share of Rural Subscribers has increased from 33.35% to 33.58%. The overall wireless Tele-density in India

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