Essay on Market Research on Oreo

Oreo had chosen to focus on psychographics, demographics lifestyle of consumer, which is why Oreo is always the best choice. Psychographics is referred as a behavioral segmentation. It is based on consumers’ lifestyle, interests, activities, and attitude which means what customers prefer, how they spend their time and how they feel about issues and events. Other than that, demographics divided the market into groups based on age, gender, income, size of family, education, race, nationality and religion. Oreo target children and young adults, age of around 6 to 18 years old. Their products are normally aimed in primary school, high school and even college. Oreo does not target adults directly, but they do by offering ice creams, cakes and

("Cookies when it comes to cookies Oreo's were the best"). Best sold in the 20th century. ("Introduced by the American company Nabisco Oreo's were born, although Oreo's were the best selling they didn't get there own holiday like sugar cookies July 9th national sugar cookie day"). The U.S. Is the worlds biggest "cookie" distributer, U.S. Spent 550 million annually on Oreo's alone. In the U.S. They have a cookie cutter museum. ("The animal cracker was the first comical cookie"). Even know

This research was conducted through several states in the united states. The lack of the researches that has been conducted in saudi

Volunteers will be invited to find on the map the current name of the country – Saudi Arabia and its neighboring countries and present some facts about the country if known to them form the geography class (5 min).

In 1898, through the merger of the midwestern American Biscuit Company, eastern New York Biscuit Company, and the United States Baking Company, Nabisco was established. In 1941 the company finally adopted the name Nabisco which was already a popular nickname for the company, before then it was called N.B.C. The chairman of the N.B.C. was Adolphus Green, who emphasized standardized products, all bakeries had the exact same recipes and standards of production. Through this N.B.C. developed products that could be nationally recognized. All the merchandise is marked with a distinct emblem, an oval with two bars across it. Which Green found in a medieval Italian printers’ mark catalog, which is said to represent the triumph of good over evil. In 1912 the first Oreo was invented, which looked very similar to the one we enjoy today. How did Oreo get its name? Some say it came from the french word for gold “or’ which was the main color of the packaging. Others say it was named from the Greek word for mountains, because of the hill-shaped test version. Others say it was a combination of cream (“re”) and chocolate (the two “o”s) creating o-re-o’s. In 1975 the company invented a new Oreo, the double stuff Oreo. Nabisco continued creating variations of the Oreo, in 1987 fudge covered Oreos, in 1991 halloween Oreos, and in 1995 Christmas Oreos were invented. Since then over 362 billion Oreo cookies have been sold in the United States. Oreo has become the

3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Couture Candy is a self-owned bakery and candy shop in Jackson, MS that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet

Oreos have been around since 1912 in which they were originally called the “Oreo Biscuit” and they were produced by the National Biscuit Company which is now known as Nabisco (Nutritionbeast.com). A serving size of three Oreo cookies has 160

Thesis: Saudi Arabia’s importance in the Middle East cannot be underestimated. As a key ally in the Global War on Terrorism, we need to comprehend its role in the modern world and its pivotal role in Islam.

Honestly, because I strongly believe working in an International company would be a benefit for my CV and for my future career. Moreover, as a soon to be graduated I need hands-on experience and I believe Mondelez International would provide it. Finally, because I am convinced I would be a valuable asset for the company, offering my innovative ideas and contributing improving Mondelez's brand.

The Middle East is by no means a westernized area of the world; however there are staple factors that make it seem “democratized.” Its legitimacy weary, the Middle East is fantastic at growing its governments based on the Medina Constitution. However, there is one particular area of the world that is both deeply religiously rooted and contemporary at the same time. Saudi Arabia has created the impossible through economic, political, and social legitimacy that not only defies western ideology but is accepted as the most modern version of the Middle East using their economic and religious legitimacy. It can be described as a single tribe full of all chiefs and no Indians and as seen as any other Arab country, only

Sales had been flat for the first five years of the 2000s and were in decline. "In 2007, Kraft Foods China was an unprofitable, $100 million business that was not growing," noted Sanjay Khosla, Kraft Foods’ president of developing markets, in an interview published by the Boston Consulting Group. Kraft was even thinking of pulling the product out of the Chinese market completely, due to poor sales.

Descriptive (qualitative) survey design was used because it was suitable as it was to provide more and varied information on the market about their feelings, behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to the whole population (Taylor & DeVault,2015).

Saudi Arabia is the largest free market economy in the Middle East and North Africa, with a 25% share of GDP, and its geographical location provides easy access to export market in Europe, Asia and Africa. It is know that the main income of the Saudi economy is oil, which makes Saudi Arabia rank to be first in the world in oil precaution, oil production and oil exportation to reach 25% of the total wold oil precaution and other natural resources including a large range of industrial raw materials and mineral such as bauxite, limestone, gypsum, phosphate and iron ore. This allow to Saudi Arabia to be a one of the top 20 economic stability in the world.