Market Segmentation – Classifying Customers

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Basic Demographics (age, gender, socio demographic status, etc): This section should include much detail about every client/participant in the interaction,

f) What Alton Towers do to maintain its customer standards is quite varied. Like the types of customers I mentioned above, they do try and cater to the needs that I listed. They have electronic signs around the park which informs people of the predicted amount of time you would be in the queue for a ride, which is very good for people who do not want to wait a long time for a ride. They have maps all around the park, with the “You Are Here” marker to allow for easy navigation, and the maps are plentiful. They are plenty of activities which appeal to young children and thrill seekers, ranging from staged shows and small rides for younger children to large roller coasters and in park pubs for older customers. They have plenty of lavatories in the amusement park, with bathrooms for disabled customers and changing areas for parents with young children. They are many places for people to eat at in Alton Towers, with plenty of good and a large

Demographics- The overall demographics of the juvenile population are based around age, race, and sex, at the national, state, and county levels. It describes important social

This can also refer to the demographical segmentation, because a person's lifestyle is determined by factors like age, gender and location.

There is no best way to segment a market. Since markets of buyers differ in one or more ways, any of a variety of variables can be used to segment market.

According to Horner and Swarbrooke (2005: 39), Segmentation may be defined as the process of dividing a whole market into subgroups or segments for marketing management purposes. Market segmentation is the division of the overall market for a service into various categories with common characteristics. In response to different segments, organisations facilitate the available resources to achieve greater efficiency, in order to satisfy specific needs of customers.

For example, the demographics of the general population – gender, age, marital status, urban/rural, income level, race/ethnicity, etc. Who are the people you’re working or have worked with? How do their demographic characteristics (e.g., age, gender, education, income, social status) compare to those of the general population of the community? How are those characteristics related to the reason you’ve chosen to work with this group?

-What are the likely and desired visitor experiences? (What will visitors want to do, feel, learn, experience; and what does the agency hope they will do, learn, etc.?)

D1 Evaluate the contribution of a visitor attraction to the popularity and appeal of a destination or area

To do this explain the factors which make marketing abroad different form marketing at home. Give examples to illustrate changes made to the marketing mix as a result of the decision to enter various foreign markets.

1. Describe the total market (e.g. number of visitors, market share, and visitor expenditure) for TTNQ in the country you have identified as offering the best potential for TTNQ. In describing the total market, you should also provide a brief analysis of trends and past performance of visitors to TNQ from your identified country.

A, How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among the segments? How might a company link customer motivations to value propositions?

customer groups. Bose needs to be careful not to limit its evaluations to just age and race but

Identification of target customers and an analysis of their attributes. Use the information in the Aboriginal Action Plan and the Aboriginal Tourism in NSW Fact sheet to assist you in documenting attributes.