Market Segmentation In Canada

The product formulations, ingredient, benefits, and product size were based on competitors segments. We have introduced the following Allstar Allsmile toothpaste in three different sizes i.e. 30, 80 and 200 grams. Packing system are either in tube or hand pump type. The toothpaste comes with two different textures that is paste or gel type. The toothpaste comes in difference formulations such as normal, whitening, sensitive, and kids. The selection of the brand formulation for each market as to monitor our main competitor according to their highest sales for each year is taken into consideration. We also forecast to determine the highest manufacturer sales of competitors to bases on our previous actual sales and according to the demand of the

Stilettos and Wedged heeled shoes are the must popular shoes on the market. Today must designer shoes are cute, but are too high for some women with flat feet or others who just want to be comfortable, while looking cute. Shoes by design is a shoe company that provides low heeled designer shoes for women of all ages. The company also provides repair services for their shoes. Shoes by design provides services for women in the United States as well as Europe.

This in particular means for Colgate that they must differentiate their products from the competitor’s products by being innovative and unique. Moreover the toothpaste market is growing constantly which means that more different needs and expectations of the customer will arise. Therefore Colgate must make use of marketing tools such as market segmentation to better identify their needs in order to supply them with the right products. 3. Situational analysis

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

When one uses Crest toothpaste it could help avoid the feasible need of expensive treatment in the future. The advertisement features a pair of dice that are shaped similar to teeth. If we look at the dice as if they were teeth, the black dots could represent cavities that can occur. The teeth are also not in gums which can also represent what could happen if one does not use this advertised product, then one’s teeth could fall out. The advertisement says, “there are some things you just can’t afford to gamble with.” This refers to the health of teeth, and whether or not one is willing to take necessary care for

Euthymol toothpaste has not much promotion such as advertising, sales promotion and direct mail. From the survey results, we can see that advertising is the main promotion of this toothpaste, because there are 13 (50%) respondents know this toothpaste from advertising. And there are 8 (30%) respondents selected other, it means there are quit a lot of people know this toothpaste in other ways. For example, some people started to know this toothpaste from friends’ recommendation.

This report analyzes the organisation White Glo’s and their marketing of their new whitening toothpaste Charcoal. White Glo was established in Australia in 1993 and is today one of the leading whitening toothpaste company in Australia and a global leader within teeth whitening products. It can be purchase in bigger supermarkets and pharmacy’s in Australia such as Coles, Woolworths, Priceline Pharmacy and chemist warehouse. It is also available globally in other countries and through the company’s website. The product has strengths such as clinical benefits that not all competitor has and weakness such as the color of the toothpaste. It also has opportunity, like being different from other competing product. There are some threats such as the

Xylitol toothpaste is less economically feasible, with the cost of the xylitol toothpaste elevated considerably higher than the average fluoride toothpaste. “The commercially available xylitol toothpaste used in the current study costs three times as much per ounce as over-the-counter fluoride toothpastes” (Chi, D. L, 2004 p. 6). Because of the greater concentration of xylitol that is required to make the toothpaste effective elevating the cost above fluoride toothpaste, it is less practical for parents to incorporate xylitol toothpaste in their children’s daily oral care

According to Brazil basic social characteristics, and several other major competitors’ product, we decided our product types covered by the child toothpaste for the kids, healthy toothpaste for the elder, white toothpaste for young people, economic toothpaste for family. Our team pricing standards are to ensure that company earnings, guaranteed price competitive enough in the market, and guaranteed consumers can afford the price.

In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products. It was also the leader inretail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. As therapeutic toothbrush sales rose it became apparent that baby boomers were becoming increasingly concerned with their oral health, specifically their gums. As a result, the toothbrush industry

Death is imminent, however, are we inviting it sooner through our choice of toothpaste? Personal care products are filled with many chemical ingredients that have minimal research supporting their safety and are potentially harmful with every use. Consumers believe personal care products are safe however the research of product safety is limited. In Boston, specifically Jamaica Plain, students of Simmons College analyzed the availability of safe personal care products to show consumers what they are actually getting. The importance of safe product availability in all communities is an issue that affects masses of people without their knowledge of the problem in the first place.

This part of the marketing management Group Project will explain how we can evaluate the attractiveness of identified market segments and why I think our firm should pursue market specialization. I will explain how we can evaluate the attractiveness of identified market segments by identifying and explaining the five key criteria that make a segment plan useful followed by a brief description of how population size, growth rates, and scale of economies can affect profits and of course why we want this venture to be low risk. Next I explain market specialization and discuss why I think it is the most beneficial marketing option. I will begin by explaining how we can evaluate the attractiveness of identified

Toothpaste is for everyone who has teeth, but this toothpaste in particular is for adults, teens, or tweens. The reason I say adults over the different generations is that the time in one’s life where their teeth start falling out or are removed is different for everyone. Some people with false teeth may continue to use this product, although there are special products used to clean dentures that are more effective. Adults who want whiter teeth without the damaging effects of a whitening toothpaste would use this product. Also, there has been a trend in toothpastes that benefit the enamel, causing Crest to follow the trend by introducing a toothpaste that does not damage or cause sensitivity to the teeth. Teens and tweens may begin using the toothpaste when their parent buys it or they may experiment with toothpastes to find something they like over what their parents buy. Generally, grown children buy the same or opposite products as their parents, so depending on the child either case is possible. This product is not gender specific, but uses the want of both genders to look appealing and be healthy. Ethnicity and lifestyle do not determine whether a person will buy this product either, although the flavor may be more appealing to people with certain cultural backgrounds. People looking for an all-natural or “green” product would not be the target market for this Crest toothpaste, neither would those living a simple lifestyle. People that do not normally interact with

This report is of Cottle- Taylor which is in the oral care industry; depicting it as an global organization, its financial performance, Indian operations, product line, oral care strategy implemented by them, distribution, sales and advertising. Oral care in India is very aptly described, mentioning the consumer behavior and traditional methodologies employed by rural population. Cottle is identifying means to produce a toothbrush marketing plan which will demonstrate its unit sales growth by 30% in 2010. It is targeting on toothbrush segment to increase the sales. The company can focus on low-end, mid-range and premium category. In India, around 78% of the population resides in rural areas and demonstrates less usage of toothbrush. Cottle has an opportunity to explore this particular

The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product, Colgate Max Fresh, global. Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste market value share of 39.7% in 2004, compared to Proctor & Gamble with only 14.7%. Colgate looked to continue its dominance in the toothpaste market by taking advantage of the increase in the demand of cosmetic attributes to toothpaste.