Market Segmentation

* Market segment: Group of consumers who respond in a similar way to a given set of marketing efforts.

The market trend for women 's fashionable shoes is toward a wider selection of common design elements. Over the last few years, there has been a proliferation of several design variations from a base design. A base design is released and then there are many different spurs that have common elements but include a few distinctive characteristics. While this is great for the customer because it allows them to be fashionable but distinctive, it

Today a shoe is more than something to protect and keep one’s feet warm, it is a fashion statement, an athletic enhancer, rebellion, status, and the ins and outs of coolness. Shoes, mainly athletic shoes have changed drastically throughout the years. From weight, size, look, and comfort ability, Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock, the author of Oscillate Wildly, wrote,

People all around the globe buy shoes to wear throughout their daily lives and there is a good reason for that. Sneakers provide protection and comfort for everyone and their needs. Parents that just stay at home and

A market segment is composed of customers who have a similar response to a certain type of marketing. Home Depot chose to market primarily to the nonprofessional, private individual. In the cosmetics industry, one segment reacts positively to luxuriously packaged, expensive

Steve Madden is recognized for their well-known shoe designs that continue to fascinate customers as they are always evolving and changing. Their company’s mission is stated: “Our main mission is to consistently deliver trend right designs to our customers. To further build our business, we will leverage our tremendous brand equity, dominant position in fashion-forward footwear, and industry-leading design team and will work to ensure that Steven Madden, Ltd. emerges as a global lifestyle branded company” (Madden, 2017). Steve Madden seeks to uphold these very high standards, as always keeping the customer as the main target for everything they do.

Fashion and trend are one of the fastest growing industries and stylish shoes and accessories is a must in today's world. Toms the shoe makers are one of those companies that offers trendy shoes and footwear suitable to your taste for all occasions and trends. Toms is a company that believes in the slogan “Give and Take”. While they do business, they also believe in giving and helping the poor and people with less privilege.

“A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.”- Christian

Shoes have always been an important part of a daily outfit. Shoe manufacturing in the United States has become non-existent. Companies like Nike and Adidas are off shoring their products to cut cost and gain a larger profit.

Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations sharing with one or more characteristics that cause them to demand similar product and services based on qualities of those products such as price or function. With this concept as the back bone nike take these 4 key bits of research as there starting point :

Positioning is a process that influences potential customers’ overall perception of a brand, product line or organization in general; the place in the mind relative to the competition. [3]

It's obvious that shoes are made for the shielding of feet but aside from their practical function, shoes can help tell the personality, social status, values and even life styles of the person who wears them. The importance of shoes is immovable and shoes can never be replaced. We may overlook them, we may belittle their importance, but shoes will always say something about who we are, what we do, where we've been and where we're going. At last, my dear friends, let's enjoy life with our best

Market segmentation is usually regarded as one of the main elements of marketing, with benefit segmentation commonly referred to as the most meaningful form of segmentation. Even though the importance of segmentation is broadly accepted, limited research, do exist about cosmetic medical products (Mohr, Sengupta, & Slater 2010, 79). There are very few real examples of segmentation studies available. This article has focused on Johnson and Johnson products marketing strategy globally. The spread of global culture is normally facilitated by the rise of global capitalism, the proliferation of transitional corporations, homogenization of global consumption, and widespread aspiration for material possessions. International market researchers have discussed the breadth of convergence of cultural values across countries.

The semi-formal/casual formal and formalwear segment has a number of players and retailers with a number of both homegrown as well as international brands. The utility footwear segment is the most price sensitive and is dominated mostly by domestic players and retailers both organized and unorganized.

Market segmentation is an approach used by a company to select their target market and provide data for a marketing plan. “Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral.