Market Segmentation - Power Bike in Thailand

2012 Words9 Pages
BU 1008

Marketing Fundamental

-Individual Assignment-

(Powerbike in Thailand)


Powerbike in Thailand

Powerbike is a local family enterprise in Thailand. Powerbike opened one-stop retailer bicycle in 2006 at Roi Et, Thailand. Roi Et is a city in north east part of Thailand. Powerbike sell a lot of kind of bike, and also the bike with a specialization function. Powerbike also provide for service and repairing for the bike. Furthermore powerbike is a one-stop retailer within quality and reasonable price.

In the Marketing Segmenting there are four kind of segmentation, they are Behavioral Segmentation, Demographic Segmentation, Psychographic Segmentation, and Geographic
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Hence, people will believe with that brand and purchase it.

Every segment has different effect to set the specific target market. In this case, powerbike use two different segmentations to set their target market. First powerbike use demographic segmentation and the second, powerbike use psychographics segmentation. Demographic segmentation is to set their target market base on their age, family member, life cycle, income, occupation, education, religion, race and also nationality. In other hand, powerbike use psychographic segmentation to set the characteristic of powerbake customer characteristic. All people, in all age can use bike. Furthermore people have their own reason to use bike. There some people use bike as their transportation tools, there some people use bike as their hobby or to do some sport activity. For example university student and housewife they use bike for support their activity and also they use bike for different reason and major also.

First, base on demographic segmentation, a university student and a housewife will think, purchase and use bike for different reason and also different function of the bike. University student will use bike as their transportation tool, and also in their ages, they need a fashionable bike. Thus most of them will go to purchase bicycle motocross (BMX) bikes. Since they think this type of bike is fashionable and not bad at the speed also. With this kind of bike they can do dirt

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