Coca Cola Essay

It's a hot summer day and you're craving a cool, refreshing drink. As you walk into the grocery store, you begin to scan the rows of liquid refreshments. The universally familiar red label of Coca Cola catches your eye. Suddenly, images of laughing friends and family fill your mind and a feeling of love and happiness washes over you. Why is this? It seems that people all over the world are able to recognize Coca Cola and the happiness it represents. No matter what Coke commercial you see, this company has branded itself as being love and happiness in a bottle.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Market segmentation is usually regarded as one of the main elements of marketing, with benefit segmentation commonly referred to as the most meaningful form of segmentation. Even though the importance of segmentation is broadly accepted, limited research, do exist about cosmetic medical products (Mohr, Sengupta, & Slater 2010, 79). There are very few real examples of segmentation studies available. This article has focused on Johnson and Johnson products marketing strategy globally. The spread of global culture is normally facilitated by the rise of global capitalism, the proliferation of transitional corporations, homogenization of global consumption, and widespread aspiration for material possessions. International market researchers have discussed the breadth of convergence of cultural values across countries.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca-Cola is globally recognized drink corporation and manufacturer. The company is best known for its flagship product ‘Coca-Cola’ which over the years has evolved in order to keep up with the latest consumer trends and demands. Coca-Cola strategically reinvents to respond to the marketing itself. Often criticized for its lack of diligence in maintaining a tagline, changing with the times is a part of the company’s strategy. Not every brand needs to reinvent themselves as frequently as Coca-Cola does, but

Coca-Cola is the biggest supplier and producer of carbonated soft drink which are heavily known and sold all over the world. The Coca-Cola Company claims that the drink is sold in more than 200 countries worldwide. Coca-Cola are the biggest drink manufacturer in the world and because of its soaring popularity it is the most popular beverage in the world. Forbes ranks Coca-Cola as #4 on the world’s most popular brand with a brand value of $56billion as of 2015. Coca-Cola is recognised all over the world with the word ‘Coca-Cola’ being ranked the 2nd most recognised word in the world. The reason for this being Coca-Cola are an absolutely colossus organisation which operates globally selling and promoting

Coca Cola’s international achievement can be attributed to numerous of things, but in order to think globally one must first think locally. This is the main message that Coca Cola Company place huge emphasis on whenever they are entering a country. (Miller) Coca Cola has formatted its approach strategically using a tactical method, this is done to provide the appropriate marketing activities and beverage to its customers. As part of Coca Cola vision to taste the same around the world, they have chosen to standardize its product and manufacturing process. In Trinidad and Tobago the local name for Coca Cola is “Coke”. From the perspective of consumers the key conceptual categories are not the flavours and colas that marketer hold in high regard, but what we refer to locally as the ‘black’ sweet drink. (Miller) Trinbagonian’s are particularly fond of sugar and sweet products this is linked to the days of the sugar cane field. Coke came into Trinidad in 1939, while under the British Government. (Miller)

The Coca Cola Company are a leading global drinks company founded in Georgia, USA, 1886. Due to being a private and a profit-lead company, its aims and objectives are “to be known globally as a business that conducts its business responsibly and ethically and to accelerate sustainable growth to operate in tomorrow 's world”, which narrows down to ensuring they are a fair company morally, and want to maximise profitability. An example of how Coca Cola follows through with their marketing is through a recently released product by the company, called “Coca Cola Life”:

Coca Cola is one of the biggest multi-national companies. In recent year’s costumer way of living, preferences and taste have changed. Coca Cola have evolved according to consumer taste and preferences. Low and no sugar drinks have been revolutionised with their own identity. With these recent changes and according to recent research shows that not everyone understands the benefits of each drink, which is my we’re introducing a new one brand strategy to help make choice easier and simpler. (Hepburn)

The Coca-Cola Company, is one of the most known and successful companies in the entire world. In a day-to-day basis, its marketing promotion can be noticed everywhere; on the streets, the internet, on magazines and even at the movies. It is one of the two global leaders of the soft industry, holding 48.6% of the global Market Share, followed closely by PepsiCo.1 It’s main product, Coca-Cola, is an internationally known and loved beverage which has made a way into the world’s heart. It “is the most popular and biggest-selling soft drink in history”2.

Vast global presence – Coca cola is present in 200 countries across the world. This vast global presence of coca cola has also contributed to the building of the mammoth brand name.

The Coca-Cola Company was created in Atlanta, Georgia, in the year 1886. The company is considered to be number one non-alcoholic beverage company in the world. It is leading in marketing, distributing an manufacturing its product which is the concentrate and syrup. Both the concentrate and syrup are sold to bottling companies for final product and packaging to consumers. Coca-Cola company has a wide range of products of about 500 different beverage brands around the world. In the early 1920 the company started its path of globalization, and now operating in more than 200 countries. Together with the bottling companies Coca-Cola has created the best production and distribution system worldwide. The employees are very involved

| |Gatorade segments its market into different personality groups - female empowerment, sports and |

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.