Market Segmentation for St Joseph's Hospital in Atlanta

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

According to HCA’s website, they are provider of nearly five percent of the U.S. hospital services. HCA’s mission “strives to deliver high quality, cost-effective healthcare in the communities they serve (mission).” HCA operates 165 acute care hospitals,

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

It needs to be a specific group of customers. Sometimes using stereotype images can help to describe a group, such as the “soccer mom.”

By sending mail directly or making personal calls to all the doctors, administrators, and any other relevant personnel as well as visiting them if possible, we can establish a relationship with the customers at virtually no cost. However, the expected time commitment for the product is the most important part of our marketing strategy. Firstly, we will have to determine the persons to contact at the hospitals and nursing homes. Secondly, our team will have to determine when and how often we contact the target audience. Lastly, we will need to work on our communication skills and make sure that we are striking the right tone and positively convincing them to switch to our product. The response we receive is going to be our yardstick for determining

Florida Hospital has grown to be one of the largest healthcare providers in the United States. Impressively, Florida Hospital had a very humble beginning and a modest growth. In 1908, a small group of Seventh Day Adventists in Orlando developed their vision of bringing health care to the area. As part of their philanthropy, they were able to raise the funds necessary to purchase Florida Hospital’s first facility near Lake Estelle. It was a two story farmhouse that had a wraparound porch and had once served those needing treatment for tuberculosis. The facility had the capacity to care for 20 patients at any given time.

St. Joseph's is a 586+ bed non-profit hospital that provides a variety of health care, social and support services with special programs for the poor and underserved. St. Joseph is part of Dignity Health Medical Group, one of the largest healthcare systems in the West. Dignity Health Medical Group is group that employs physician for Dignity Health. The group itself employs over 250 provider’s and 500 support staff with a variety of specialties.

Midland Association for Retarded Citizens (MARC) consumers/clients need considerably more care, requires twenty-four hour supervision by a licensed nurse, CPR certified direct staff and often suffers serious health problems. The residents HCS of MARC requires help with very simple tasks such as; walking, eating, and taking medications. But the ICF of MARC residents are more self -sufficient. Countless numbers of facilities require a lot of individual attention must share rooms and their privacy is limited. A majority of the patients are born with the disabilities and spending time

Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco: Jossey-Bass.

Serve as a Representative for one of the country’s largest non-profit healthcare systems, which includes 5 hospitals, a research institute, and a comprehensive residency program. The Methodist Hospital System employs more than 13,500 employees, has more than 4,000 physicians on staff, and is consistently ranked as one of America’s Best

Atlanta is the capital and most populous city in Georgia. As of the 2006, the city's population was estimated as 486,411, with a total of 5,138,223 living in the metropolitan area. The metropolitan area has been growing fast for the last few years, growing by more than 20%, the highest for any of the major metropolitan areas in the United States, between 2000 and 2006.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

The purpose of this assignment is to read and review the case study. Then discuss your assessment of Shouldice Hospital 's marketing challenges, as well as presenting your ideas for how the hospital can best manage those challenges. The assignment will contain the answer of the following questions:

The Massachusetts General Hospital is a healthcare hospital located in the West End neighborhood of Boston, Massachusetts and is proclaimed to be one of the leading healthcare providers in the nation, with it having the prestige of being the original and largest teaching hospital of Harvard Medical School and a biomedical research facility and the largest healthcare provider in Massachusetts. When first observing the website, one of the main things that is stated on the first page and is clearly stated in big bold letters is the proclamation of the achievement that the hospital holds. It is stated that the Massachusetts General Hospital has been named among the top hospitals in America and it has been ranked among the top three of hospitals

Cardinal Health Inc. is a health care company in America which is based in Dublin, Ohio and was founded in 1971. The healthcare company is in the pharmaceutical and biotechnology industry. Cardinal Health specializes in pharmaceuticals and medical products distribution. The healthcare company is among the Fortune 500’s healthcare companies (Cardinal Health, Inc., 2016). This essay reviews Cardinal’s marketing strategies, healthcare access options for consumers, effect of health reforms on its consumers and impact of government agencies on its products among others.