Market Segmentation of Fruit Consumption Based on Consumer Lifestyle in Jogjakarta

This essay is going to describe how the society has an influence on food choice. Food is very important to the human body since it has the right nutrients for a balanced diet in order to enable good health and growth. However people depend on food, as people need food throughout, for the body to constantly work. However this essay is going to explore how food choice has influenced the internal and external factors that may actually have a little to do with the food itself, and in order to give a clear concept this essay will therefore explore the social factors of what one has to eat.

Assess how influences on the dietary intake may affect the nutritional health of individuals (M2)

“Exploratory research is open-ended method that assists in defining a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents” (Entrepreneur Media, Inc. 2012, para 1). Specific research involves a more precise approach “used to solve a problem that exploratory research has identified” (Entrepreneur Media, Inc. 2012, para 1). The structure of these types of interviews are much more formal than those used in exploratory research. Data collection tools used in primary research can include: consumer interviews or surveys, focus groups, observations, or field tests (such as employing a test-market).

M2 : Assess how influences on dietary intake may affect the nutritional health of individuals

It seems just from plain observation that the quality of food in terms of healthiness us humans have become accustomed to; have gone down over the years, especially in the younger generations. Food groups such as fruits, vegetables, and meats have been an important guideline toward human wellbeing in terms of energy and nutrients for thousands of years. We may not have known the importance of some particular food groups back then, but us as humans have a natural instinct embedded inside of us to seek the foods our body needs. In the early 1900’s, the five main food group model of Fruits, Vegetables, Grains, Proteins, and Dairy, was created and implemented into being taught in schooling systems and serves as a guideline for anyone who wants to live a healthy

Food not only acts as a necessity of life, but it also provides a way for people to bond and display their culture. People’s food habits act as a way for them to identify themselves. Food habits refer to the reasons why people eat, their methods of eating, the form of food they eat, and the way they get, store, and get rid of food (Rodriguez, 2002). Several factors influence people’s food habits and culture. Some of these factors include a person’s budget, health, and religion. Other factors such as age, gender, and social and cultural backgrounds determine people’s food habits. People buy what they can afford. Some people have the desire to eat in a healthier way, but they are not able to do this because they cannot afford healthy food. Junk food tends to be more readily available and consequently cheaper to buy than healthy food. People with low incomes find it hard to eat at restaurants, and they find it more economical to make their own meals. Food availability also determines people’s food habits. People tend to eat what they can find easily. Rare foods tend to be more expensive, and people avoid this. Foods in season are cheaper. This makes a person’s food habit seasonal and flexible, yet homogenous enough to define a person’s identity (Bellisle, 2012).

Increasing fruit consumption in school lunchrooms could be as simple as offering smaller-sized pieces that children can easily hold, bite, and chew (T. Baranowski, 1999, N. Bonnhoff, 2002). This ties into the larger project of evaluating the environmental strategies the school employs to encourage healthy eating and observes if such a strategy actually increases the consumption of fruit at the school lunchrooms. Similar evaluations can be used to asses if vegetable, milk or whole grain consumption is increasing and this can help answer some of the larger scale issues around obesity in the Ravenswood City School District. Scaling up this type of evaluation can further investigate whether a bite size fruit portions or strategic serving of vegetables might improve fruit and vegetable consumption in other places, such as companies, hospitals, and senior living homes. It also offers opportunity for policy change in the way the myplate guidelines are presented to children and schools can take steps to make fruits and vegetables more enticing to children.

Inequality between classes is historically rooted in sociological behavior. Baumann and Johnston describe how amongst foodies, it was only an elite minority who took up the gourmet scene in North America prior to 1960 (5). “Consumption is, as it always has been, a socially embedded and embodied phenomenon” (Boden, 8). Consumerism and consumption now contains

Socio-Cultural environment shows that society is gearing towards more natural and organic food and becoming health conscious. More people are having homemade food from savings perspective.

The type of research I will be conducting is explanatory cases because there little or no understanding. Although research has been close to this subject nothing exact. I will use exploratory literature research to gain/discover insights about this situation. When the goal of the literature is to precisely formulate problems, clear concepts, gain insights, eliminate impractical ideas and form hypotheses then exploratory research is used.

This essay will discuss the social facilitation of eating for Anja, as an attendee to a dinner party with her wife. The dinner party is being held for Anja’s wife’s friend’s birthday at a restaurant that Anja has never attended before. There are twelve attendee’s, but Anja only knows her wife and her wife’s friend. We know that Anja is of normal body weight and may experience high levels of trait empathy. According to the literature, the social context of eating is a leading determinant of how much an individual will eat (Redd and de Castro, 1992). Research suggests that meals consumed in social settings tend to be longer in duration and can be up to 60% larger than meals consumed alone (Redd and de Castro, 1992). There is a strong indicator that various macronutrients, such as fat and sodium, increase significantly when people eat together, (Redd and de Castro, 1992), particularly in restaurant settings (de Castro, Brewer, Elmore and Orozco, 1990). However, there does seem to be some variation in amounts eaten dependent upon the significance of the eating companion, may they be a friend, spouse, family, friend, co-worker or another less familiar companion. Studies demonstrate that social influence has significant impacts upon the level of food intake regardless of time, place and previous hunger etc. Recent literature trends towards the bearing of social acceptance upon habitual dietary behaviours, as well as highlighting particular personality traits (e.g. trait empathy,

Eating a diet high in fruits and vegetables has been shown to reduce the risk of many chronic diseases. With a world filled with fast food and new foods being created, we begin to lose sight of what foods is important to us and will help sustain a healthy lifestyle. In this proposal, the focus point will be on how much of fruit and Vegetables College students consume on a daily.

The consumption of food is vital for survival en health, and it is a universal activity that involves many different food choice decisions. Deciding on what to eat are often seen as boring, ordinary and arbitrary (Sobal & Bisogni, 2009). An individual’s food choice depends on the personal preference and liking, availability, geographical and economical factors (Shepherd & Raats, 2006).

A consumer society is increasingly organized around consumption of goods and leisure, rather than the production of materials and services. It rests on consuming material goods as a supreme characteristic of value. Therefore individuals who do not consume are viewed as undervalued. Peoples consumer choices (taste and style) are seen to be indicators of who they are as a person and of their moves within the games of class, prestige, status, hierarchy, fashionability (“Features of a Consumer Society” McGregor 2011). Many spending and investments are committed to consuming, regardless of whether it is good for the environment and health, for example the

Eating food is essential for all of us, it keep us alive and also gives us enjoyment at the same time. Food can be defined as any substance that can be metabolized by an animal to give energy and build tissue. (ilearn) In ancient time, when people feel hungry, they eat. However, as human history keep developing and evolving, we have a higher standard on choosing food that we like to eat nowadays. In this paper, we are going to evaluate factors that are influencing our food habits and food culture. Those factors can be divided into two main categories, internal factors (individual preference and values) and external factors (geographical, religion, social, economic and political).