Market Segmentation of Toshiba

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

The company aims to be a leading product in the industry, while satisfying customers experience through offering innovative products that use advanced technologies and services. The company also seeks to champion the use of clean technology with a bid to keep the environment clean. Moreover, it will engage talents and passions to come up with better

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics

“Going green” is the spread of knowledge and practicing environmentally and ecologically friendly habits. It is providing tips and ways to be involved in sustainable living. This concept uses the terms reduce, reuse, and recycle. Goodwill exploits these skills. Their business revolves around collecting unwanted things and selling it to be used again. Most people shop there not knowing that they are doing their part and recycling. Job training comes into play because they teach individuals in their community skills that also enhance the recycling process. They teach them how to analyze objects, repair them, and determine decent prices. This is an investment for not only their industry but in the economic health of their community. Goodwill teamed up with Dell to formulate the Reconnect program. Dell describes the program as a program that puts "technology and jobs back into the hands of those who need them most” (Johnson). The program started in 2004 and opened 250 jobs. Reconnect allows people to donate old computers, this donation helps allow “technology, education, training and career services” to people who need extra help” (Johnson). This program abstracted more that 96 million pounds of potential waste. Both Dell and Goodwill meet high standards for workplace and environmental

The team quickly shifted and reevaluated the goals of our project and began to design a wide array of other research possibilities. The Team decided upon using the OfficeMax Green Office catalog to put together a set of specific product recommendations that contain prevalent information such as SKU number, pricing, and why it’s a green conscious product. The recommendations are to be a core component of the educational phrase of the project. The list of recommendations are based on and an expansion of a simplified list of environmentally-preferred products offered in the Bear Buy purchasing system at UC Berkeley. The team selected products that were the most environmentally preferable by looking into their recycled content, waste generation, third party certifications, and other metrics. With small roadblock surpassed, the team is ready for the next phrase of the project and Spring

Society’s attitudes and their cultural value are the basis form of sociocultural segment which may drive other segments’ conditions and changes. Nowadays, generation Y which born between 1980s-2000s has more focused in healthier lifestyle such as a good balance diet and adequate food supply. These kind of characteristics have turned to the firm’s aggressiveness of using technology to improve on their products.

Market segmentation is usually regarded as one of the main elements of marketing, with benefit segmentation commonly referred to as the most meaningful form of segmentation. Even though the importance of segmentation is broadly accepted, limited research, do exist about cosmetic medical products (Mohr, Sengupta, & Slater 2010, 79). There are very few real examples of segmentation studies available. This article has focused on Johnson and Johnson products marketing strategy globally. The spread of global culture is normally facilitated by the rise of global capitalism, the proliferation of transitional corporations, homogenization of global consumption, and widespread aspiration for material possessions. International market researchers have discussed the breadth of convergence of cultural values across countries.

Apple Incorporated understands that climate change is a huge global issue that the world faces and knows that change has to start somewhere, so they are taking rigorous steps to measure their environmental impact. For more than two decades, Apple has gone to great lengths to try and minimize their impact that they and their products have on the environment. Apple measures their carbon footprint using a comprehensive product life cycle analysis (Jackson, 2014). Apple computes this analysis report with the help of a digital media resource, the World Resource Institute (WRI)/World Business Council for Sustainable Developments (WBCSD) Greenhouse Gas Protocol, which provides various calculation tools and a database for a wide range of professional companies just like Apple (Jackson, 2014). Apple would not successfully be able to acquire such a detailed calculations report of their carbon emissions without the assistance of the digital media database of the World Resource Institute (WRI)/World Business Council for Sustainable Developments

With this come different strategies to achieve growth such as through market penetration, product development, market development and diversification. When these all are broken down in details, it becomes a clearer picture. So when it comes to market penetration it is the objective of reaching higher number of sales and having a larger share with products already existing. Out of the four strategies this is the least risky one. However, there is still some low risk because prices which are low are being used to penetrate markets and it could lead to potentially damaging price wars that reduces the profit margins of all firms in the industry. When it comes to market development, it means to sell the products already existing in a market, but to sell them in a new market, this includes exporting goods to overseas markets or selling to a new market segment. When it is about Product development it is the progress made in current existing products and then sold or even new products being sold in existing markets. For example, the launch of red bull standard, they took a product which had already been in the market before, changed it a little bit and modified it and converted into a different version and sold it in the same market where red bull standard was sold. Product development is about creating something new or modifying product into its better self to attract consumers. Moving to Diversification- it means selling unrelated goods or new products, in new markets The

Lenovo Group Ltd. (Lenovo) is a Chinese multinational technology corporation that founded in Beijing in 1984. Specifically, Lenovo is one of the top enterprises that produces and sells consumer electronics and computer hardware, with a focus on producing personal computer (PC). Currently, the headquarter of Lenovo is in Beijing, China, with a second headquarter that located in Morrisville, North Carolina, United States. As a multinational enterprise, Lenovo currently have operations in more than sixty countries and has its products sold almost all over the world.1 Becoming a multinational enterprise especially making it to the top of the industry is not an easy thing for any company due to numerous predictable and unforeseen challenges. However, Lenovo has successfully expanded its business and reached to the top. Therefore, the present paper aims to analyze Lenovo’s operational/managerial strategies and provide a better sense of what has Lenovo done for reaching to the current position in the global market.

Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation

What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.

Samsung is a Seoul-based electronics company that deals with television sets, cameras, personal computer items, print solutions, cell phones, home appliances and other accessories. Having been started in 1938 as a Korean export business, it has grown to be one of the leading multinationals. The multinational company’s vision is to "Inspire the World, Create the Future." (Samsung, 2013). The company’s philosophy is “to devote our talent and technology to creating superior products and services that contribute to a better global society” while its core values are people, change, excellence, co-prosperity and integrity. The company