Market Segments: Analysis Of The Market Segmentation Of Apple Inc

Apple Computer uses focused differentiation to help sell its computers to a narrow target market of graphic designers and educators rather than the general population of computer users. Apple’s innovation on the ITunes store together with the widespread use of the IPod. The corporate strategy is focused on being a market disrupter, and in turn a market maker, by focusing relentlessly on the customer experience.

The free marketplace within our economy provides a tremendous opportunity for small businesses and companies to grow and prosper. This type of economic system provides business owners the independence to design and supply almost anything. But this fluid environment can also limit and even closedown a company if the demand for their products isn’t sustained. The company Apple Inc. is known for their competitive advantages in the current marketplace and worldwide. This company is known for their creation and design of Macintosh personal computers and its signature look is in the shape of an apple, creating instant visible product recognition for customers. Currently, Apple Inc. leads the industry in the digital music revolution with its iPods and iTunes online stores. In addition to their creations they have also reinvented mobile iPhone and iPads which have defined the future of mobile media and computer systems with new advanced technology. These innovations with electronic devices have enhanced the overwhelming worldwide demand for their products which has affected the way other technology companies around the world, market and strategize their current and future products to its customers.

Segmentation, targeting and positioning are interrelated activities, which are important to achieving a successful marketing mix. Discuss these concepts in theory and give practical example of how they can be applied to one industry of your choice.

Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. Specifically, Apple has made its products popular among the customers through effective marketing strategy. To some extent, innovative marketing, and sleek and enticing communications is the primary reason for the success of Apple. Therefore, it is of great significance for us to analyze the marketing strategy of Apple, so as to learn from the previous experience as well as find out the aspects that need improvement.

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

This paper explores the segmentation, target market and product positioning of a company. The company of choice is BMW and its medium-size car BMW 3 series offered to a broad consumer market. When undertaking market segmentation, BMW does research on the geographic, demographic, behavioral, socioeconomic, as well as beneficial attributes of the society so as to help the company target the market in more effective manner. The demographics of consumers with potential to purchase a BMW product are often men and women aged between 30-50 years. Behaviorally, these demographics of people usually would have formed a successful image in

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

Different organisation follow different kinds of market segments, and creates product differentiation strategies, however some different ways of variable we can segment in our market include the following- demographic,geographic, psychological and behavioural segmentation.

Numerous people believe the thought of marketing and sales being the same thing. Conversely, sales are only one bit of the entire marketing process. In order to comprehend the idea, it is crucial to understand the marketing mix. Prior to a business choosing to launch an item into the business sector there are variables and components that should be considered. Variables in marketing are considered part of the marketing mix that is set up before the advertising program begins which thus characterizes the four factors known as “the four Ps”. The variables in advertising will decide the components of the item and how the purchaser or client sees the item. The “four Ps” consist of product, price, promotion, and place.

The 4 P’s of marketing concept has a long and distinguished lineage and is widely acknowledged as the cornerstone of the discipline. Its development is credited to a prolific marketer, E. Jerome McCarthy who proposed the 4P classification in the late 50’s (Schultz, 2001, p.7). Associated with price, product, promotion, and place, this business tool has served as a mantra for marketing managers and those in the marketing field to identify and provide consumer needs (p.7). Researchers established that the model offers a method of managing the functional activities of an organization: the product development, distribution through the channels, the price and margins and the promotional or communication flow (p.7).

segments. A ‘market’ after all is the aggregate of consumers of a given product. And, consumer (the end user), who makes a market, are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this heterogeneous market for any product, marketers usually divide or disintegrate the market into a number of sub-markets/segments and the process is known as market segmentation. segmentation Thus we can say that market segmentation is the

Based on understanding about customer behaviour, the companies tend to depend on their created marketing mix to promote new products, which consists originally four key elements (4Ps) namely product, price, promotion and place. Today, marketing mix is developed and includes other Ps like physical evidence, processes, and people as critical elements (CIM 2009).

A meticulous marketing plan begins with a market and competitive analysis, search for opportunities, and consumer feedback. The 4 P’s of marketing will be construed during this stage. The promotional mix allows the brand to build a strategy for the packaging, pricing, promotion, and communication vehicles to provide the best value to the consumer.

Product, price, place and promotion (called 4P’s) are the marketing mix which refers to a series of situations that a company uses to develop its products or services in the intensive competitive market.

Marketing mix also known as 4P’s was introduced in the 1950’s by Cormac McCarthy. The 4P’s are Product (services). Place. Price and Promotion. Boom and Britners added another 3 P’s to the list, making it the 7P’s these have been developed over the years after the original 4 was introduced. (People, process, physical). Using the marketing mix this can help the business decide whether to take a new offer and bring it out on the market or to make any changes to the service or the product. Besides all these elements there’s also integrated marketing, It’s different marketing methods such as mass marketing, one-to-one marketing or even direct marketing. Therefor the objectives are to reinforce the marketing impact of each method. Very important element to consider is environmental analysis