Market Share Of Apollo Tyres: A Case Study Of Apollo Hughes

The purchasing goods & services have throughout the years begun to lead to a new perception of consumer relationship and in ways businesses conduct their operations. Not only is a business concerned with the buying and selling of goods & services but to further maintain that relationship with their customers to correlate between both parties. As this being the prime functionality of businesses, each business must differentiate themselves with other businesses offering different and wholesome services, which overwhelms their competitors, thus adding their own individualistic value to the marketing

Question 1: How do customer relationships give companies a competitive edge? Through sustaining the customer relationships, leaders of the company have realized that “becoming nearer to the consumer” is vital for the progression.

Executive Summary This report provides an analysis and summary of the work & research undertaken by me in the execution of the various tasks starting from analysing the various internal and external problems, suggesting strategy to their implementations. As a group we had selected the Cosmetic industry

In its efforts to maintain optimal customer service, it uses an innovative strategy to meet customer needs. The company’s

This report aims to find out the relationship between customer value and marketing. In particular, it focuses on the necessity of marketing and the composition of customer value, research on the connection between these two concepts. In particular, it indicates four elements of a market, which are price, place, products, and promotion (4Ps). The other vital part of a market is customer value, it has been divided into instrumental value, hedonic value, expressive value and cost value. Customer value and marketing connect to each other through the supplier help people do better- buying decision and improve products through the customer value.

MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature, however

Chapter 5 Executive Summary How, as a marketer, does one create customer value? To start, a marketer has to understand who they are selling to, the consumer. In order to understand the consumer, marketers strive to understand their behavioral patters, as in, where consumers shop, and more specifically, the behavioral pattern of how they buy.

INTRODUCTION What Is marketing ? Marketing is the method of communicating the value of a product or service to customer for the persistence

Customers are the foundation of any organisation business level strategy. Organisation need to ensure that customers’ needs are met and satisfied, senior management needs to ensure these needs are met.

 Continuing with a focus to establish global footprint, Apollo Tyres was the first made-in-India brand in automotive sector to start selling in Europe independently. The European operations gave a better margin of 18% compared to 12% in India

Marketers, as we learned in chapters, in my own term, are business people that analyze and study the way each individuals react on certain promotions that they were given and carefully examine and plan a suitable service and product promotion offering to consumers that they think that plan is appropriate for them. Consumer behaviors are not only seen by the marketers, but also can be seen by it’s own consumers as well. Consumer’s perspective of viewing a business and marketer’s perspective of viewing a business can be different sometimes. Without understanding each other, consumers will not be able to experience a service or find a product that can be a beneficial to them. In other hands, if marketers have trouble with understanding consumers, then they will fail to bring out a service or a product that meets the consumer’s requirement and it will end up being fail project. This is why customer’s feed back is important for every business. Businesses learn from what consumers think about their

Since as we knew marketing came to people’s life in the 1950s and 1960s.With the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods

Marketers always try their best to fulfill the needs and wants of customers with positive, motivating values and association and the most obvious way is

Marketing Marketing is one of the main the fundamentals of a successful business in the sense of profitability. It is the concept of selling your product or service to the market in the industry that specific business is competing. However, marketing involves a complex process beyond just letting people know about the products or services that a company has to offer. It is a tool that projects the business 's image to the public as a form of strategic approach to outperform the desired business plan. The field of marketing entails a wide variety of concepts, and as the communication has changed over time, it has also brought a whole new set of implications in the subject mattered. Marketing in the 21st Century is mainly focused on delivering a customer experience, customers are not as easily amused when it comes to new products, we are on a constant search for new, better and easier to use products, and with this, the marketing strategies have been keeping up with the changes as well.

In the 1960s, the academic world that was engaged in management theory and research began to adopt a new and simple orientation, which enabled significant advancement in the study of organizational management. This new orientation is known today as the contingency approach. This approach highlights the importance of situational influences