Market Trends And Developments Of The Salmon Export And Export Business Essay

1187 Words5 Pages
BSBMKG507 Interpret market trends and developments

Assessment Task 2: Project – Market Analysis

Salmon Import and Export Business

Market development

The history of salmon farming can be traced back to fertilization testing in Europe in the second half of the eighteenth century. Hatcheries were set up one century afterward in both Europe and North America. Hatchery-based enhancement programs were introduced at a large scale only after the 1950s in Japan, Russia, USA and Canada. The modern systems of salmon culture in floating sea cages were first introduced in Norway in the late 1960s. Marketable salmon farming was well recognized in many temperate countries around the world by the 1980s and 1990s. The production of Atlantic salmon has changed extensively over the past two decades. In 1980, total production of farmed Atlantic salmon was less than 550,000 metric tons (mt). By 2004, this production had reached to more than 2.4 million mt.

Market trends

• Farmed Atlantic salmon represent >90% of the farmed salmon market, and 50% of the total international salmon market.
• The major markets for farmed Atlantic salmon are Japan, EU and North America.
• The major products are fresh, frozen, and smoked.

• Because of salmon has been produced continuously by different producers, the product’s rates have fallen sharply.

• The most prominent and successful salmon market competitor is Chile, which has low labour and resources costs.

• Many producers in
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