MAR009-6 MARKETING
ASSESSMENT 2
GROUP REPORT
MARKETING PLAN AND STRATEGY
FOR VIKING iMow
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SUBMISSION DATE: 23rd JUNE 2014
Table of Content
1. Executive Summary
The overall purpose of this marketing plan is to re-launch the VIKING robotic lawn mower in the UK market in 2014. Marketing plan aims to achieve the following objectives during the marketing campaign
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There are several characteristic of the customer
4.1 The elderly
When people grow old, the physical situation goes down. Hence, some simple working becomes hard for them. The other lawn mower requires certain physical condition to operate. Because of the robotic mower have the ability to work without human watch, elder customer become the perfect candidate as the target customer.
4.2 Disability
The same reason as the elderly, disable people cannot work by themselves; hence, the robotic mower becomes the best choice.
4.3 House owner who have the large lawn in their house is another target audience
When the temperature hit certain degree, sunshine and dehydration become the problem. Hence, the situation is tough for owner to mow the large lawn. The cost of professional lawn service is high, hence, the investment on a robotic lawn become a reasonable choice.
4.4 Golf count and football court
Golf count and football court usually require lots of professional lawn service, the robotic lawn can reduce the HR cost, save the resources for the golf count owner.
5. Market / Competitor Analysis
5.1 Market Analysis
The robot-mower field is growing like a weed in Europe; with a 30-percent sale increase last year and steady double-digit growth projected in the next several years, Bloomberg
Rather success will go to those who innovate in the organization,optimization, and customization of the process of getting work done with bots and machines”(Kelly Page.310), therefore, big business will have to worl hard towards collaberating with robots in order to maintain a successful business and for those who are starting out will have to work as hard to become successful in the robot industry.
Have you ever woken up on a beautiful Sunday morning only to find that your yard has grown completely out of control? Well don’t fret, this paper will guide you through the steps required to have your lawn look like you’ve been mowing your whole life. Having the skills to conquer any yard will make you a star in the field of landscaping worldwide. By mastering the strategies contained within these lines you, too, can be the Master of the Yard. The key sections of a good mow job are, preparing the equipment, the cutting of the grass, and inspection and clean-up. Let’s take a look at how to first prepare your mower for the task at hand.
We all have someone elderly we know weather it is a grandma, grandpa, ect. as they get older their vision gets worse and worse, making the danger of them getting into an accident at a greater risk, if they can be in a self driving car were all they have to do is say or type in where they want to go they can ensure the safety of them and others on the
Landscaping can be a huge task to undertake for a homeowner. Once a homeowner decides to take on such a project, it is imperative that they have the right tools and equipment available at their disposal. One of the most important pieces of equipment is a tractor. Choosing the right tractor to use is equally as important. A tractor can make a job that might have lasted weeks be done in a matter of a few days or so. This article will discuss how to choose the right Cub Cadet Lawn And Garden Tractors for a person's landscaping needs.
What are you going to do? You'll probably be at shock and guess if your not having a dream. What's happening in front of your very eyes is true. So again, what are you going to do? Simple; just continue what you're doing because it will just go to another direction. Not so scary after all, isn't it? Well, manufacturers of the robotic lawn mowers made it that way. One of the greatest issues regarding the use of the robotic lawn mowers is safety. Most frequently asked question is if the mowers are safe to be used. Ames Tiedman, the National Sales Manager for Systems Corp (US distributor for Friendly Robotics' Robomower) showed that; there are more cases of lawn mower accidents than for the robotic lawn mowers. Accidents regarding the use of lawn mowers amounted up to 72,000 cases compared with the robotic lawn mowers which didn't have any records of having associated accidents. The robotic lawn mowers are equipped with a lot of safety devices and on top of that it has an off switch which is very functional. Different from riding and push lawn mowers' safety mechanisms, the robotic lawn mowers' safety featyres aren't easy to alter. One of the safety features of the robotic lawn mower includes the efficiency of the system it uses to control the mower. Another thing is that, the tilt system
Many people have skills that allow them to complete a strenuous task. Kids may hate when they hear their father’s or mother’s voice telling them to do a chore. Most chores are not entertaining. Green and plush with a distinct pattern, there is nothing boring about a managed lawn. Learning how to mow lawn is an important skill, because almost everyone has a yard to maintain. If done correctly, mowing lawn can be an enjoyable task. Peacefully riding around on a mower in the fresh air and sunshine can be therapeutic. Sitting comfortably on a riding lawn mower is relaxing, although, the process of lawn mowing requires many precise steps.
The equipment that is used in the landscaping industry is very important to the business. Most of the equipment has a degree of automation, but some guidance is required to operate. Mowers are mostly riding and self-propel pieces of equipment. Those pieces of equipment require a minimum amount of manual labor. The edger and the string cutters does require more manual and physical labor to operate.
Engine power made rotary blades more feasible on mowers. Engines could provide the power to spin the rotary blade fast enough to cut the turf effectively. Rotaries became more popular after World War II, as engines became cheaper and more powerful for residents in Utah, and the accelerating migration to the suburbs meant more people had larger lawns to maintain. Rotary machines were cheaper to make and
Before heading out to the showroom to purchase a mower, there are some vital questions that should be considered. How big is the size of the lawn? Are there any slopes or steep grades? Are there obstacles like trees or flower
Elderly couples don't always have the mobility or movement to conduct lawn care tasks such as mowing, landscaping and weed removal. Helping the elderly with these tasks will ensure that they do not over exert themselves trying to finish what needs to be done. Periodically stopping by will not only help out the elderly couple to ensure that they don't hurt themselves, but also will allow them to have a tidy and well kept yard.
iRobot has already petitioned the Federal Communications Commission (www.fcc.gov) to be allowed to ignore the ban against using their signal by the observatories. The way the robotic lawn mowers would work, according to iRobot, is that they run on batteries, and get signals from special beacons on stakes put into various places all over the lawn to be mowed and these would receive those signals in a frequency range of between 6240 and 6740
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
The industrial robots are applied in all branches of the industry. The highest level of application is in the automobile industry, but the number of installed robots is increasing in other industries as well (Karabegovic, Dolecec, Husak, 2011).
These all services are going to help Lawn Care to retain their current customers and bundling their high quality product with application service would give them competitive advantage over their competitors in the market as all these services enhances the product’s value even after sale and thus helping to keep the customers as by providing post-production service Lawn Care would make their customer feel more important and build strong relationship between Lawn Care and their Clients. .
Your company manufactures and sells an electronic consumer durable product. This is a DOMESTIC ROBOT of (more or less) human appearance, which is designed to carry out a wide range of domestic chores. The machine looks like this: