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Market plan

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MAR009-6 MARKETING
ASSESSMENT 2

GROUP REPORT

MARKETING PLAN AND STRATEGY
FOR VIKING iMow

"[ENTER THE COMPANY AND PRODUCT NAME HERE]"

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SUBMISSION DATE: 23rd JUNE 2014
Table of Content

1. Executive Summary

The overall purpose of this marketing plan is to re-launch the VIKING robotic lawn mower in the UK market in 2014. Marketing plan aims to achieve the following objectives during the marketing campaign …show more content…

There are several characteristic of the customer

4.1 The elderly

When people grow old, the physical situation goes down. Hence, some simple working becomes hard for them. The other lawn mower requires certain physical condition to operate. Because of the robotic mower have the ability to work without human watch, elder customer become the perfect candidate as the target customer.

4.2 Disability

The same reason as the elderly, disable people cannot work by themselves; hence, the robotic mower becomes the best choice.

4.3 House owner who have the large lawn in their house is another target audience
When the temperature hit certain degree, sunshine and dehydration become the problem. Hence, the situation is tough for owner to mow the large lawn. The cost of professional lawn service is high, hence, the investment on a robotic lawn become a reasonable choice.

4.4 Golf count and football court

Golf count and football court usually require lots of professional lawn service, the robotic lawn can reduce the HR cost, save the resources for the golf count owner.

5. Market / Competitor Analysis
5.1 Market Analysis

The robot-mower field is growing like a weed in Europe; with a 30-percent sale increase last year and steady double-digit growth projected in the next several years, Bloomberg

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