1. Executive Summary:
The report has been prepared as a mandatory requirement of our course MKT-101(Principle of marketing). It is the summarized outcome of what we have learned till now in the sectors Principle of Marketing.
Executive summary presents a clear vision of the report with different titles. After we identify an existing company, which is Nestle, Bangladesh. In our report we mainly deal with the new product line and deigned the packaging and leveling of the fruit juice. This report will help us to determine the in-depth information and stand out position in the market.
We sum this philosophy up in four simple words – Good Food, Good Life - reflecting in everything we do and extending beyond what we make. On our path…show more content…
2005 figures restated for discontinued business.
a. Market Description:
Juice Consumption of Nestle By Age 2006