Marketin Plan for the Restaurant

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MARKETING PLAN SAIGON EATS RESTAURANT Table of Contents 1. Executive Summary 3 2. Situation Analysis 4 2.1 Market Summary 4 2.2 SWOT Analysis 4 2.2.1 Strengths 4 2.2.2 Weaknesses 5 2.2.3 Opportunities 5 2.2.4 Threats 5 2.3 Competition 5 2.4 Product Offering 5 2.5 Keys to Success 6 2.6 Critical Issues 6 3. Marketing Strategy 6 3.1 Mission 7 3.2 Marketing Objectives 7 3.3 Financial Objectives 7 3.4 Target Markets 8 3.5 Positioning 8 3.6 Strategies 8 3.7 Marketing Mix 8 3.8 Marketing Research 9 3.9 Marketing Communications 9 4.…show more content…
2.0 Situation Analysis Saigon Eats is the first Vietnamese fast food restaurant permitted to locate right on the UC Berkeley campus. Saigon Eats is an existing fast food restaurant, and we have two more restaurants in the Bay Area: Saigon Eats in San Jose and in Sacramento. Now we want to introduce our product to new target market. 2.1 Market Summary Our target market is students, professors and personnel of UC Berkeley. People are working in school will have less time to eat and lack of time to do exercise, they need a not only fast, but also nutritious food, therefore, we find the healthiest dishes made from farm fresh ingredients to make a large variety of tasty Vietnamese foods that can eat every day without repeating any dishes for couple weeks. The chefs just use their sharp skill in cooking to add more or take out or change some ingredients; we can have a new dish for client with delicious and different tastes. We want to bring to UC Berkeley very Saigon-eats with a special design and menus that create the exciting senses of Vietnamese foods without traveling to Vietnam they can feel and satisfy their curiousness about what Saigon foods taste. 2.2 SWOT Analysis The SWOT analysis is a key factor in success of the strategic plan of the organization. In our case it’s a Vietnamese Restaurant. The following SWOT analysis captures the key strength and weaknesses within the organization, and describes the

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