Marketing A New Product : Static Charge Phone

Besides, there are always many new entrants enter the market with the flow of labor and capital (Laudon, 2014, pp. 124). Although the requirements for the entry to the mobile market is relative higher than others, the number of new entrants are considerable while customers are more selective. As a result, those companies like the T-Mobile in this case that are lack of competitive advantages will be omitted by customers. As for the substitute, the development of entertainment tools decrease the desire of the mobile phone although there is little instrument can replace the mobile phone

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

Now a day everyone have a phone that he can communicate with anyone around the world, whatever if its '' I phone or Black berry'' ,there's a huge difference between the shape and interior of the '' I phone and Black berry'' all that because everyone are from a different company that it created to the client also for the uses itself for their own needs. So, in my research I will Mention four different ideas, the phone shape, interior, companies, users.

Worldwide demand for Smartphones was robust as a result of the availability of high-speed wireless networks, mobile access to corporate intranets, and the broad acceptance of e-mail and text messaging for both business and personal communications.  The Smartphone industry was projected to grow from 10 percent of the global mobile market to 30 percent over five years. The growth is clear when considering in 2007 that the US enjoyed a 100% increase in user numbers with a 53% increase worldwide. Sales of units are predicted to be 500 million for 2008 and 2009 globally.

Well, the company has stated that there is no reason to be worried about your smartphone. So, do not worry your precious Samsung and iPhone smartphones will be safe in this device, and here is why. The company points out how they have built redundancy into their design. So, if the primary system fails then the backup system will immediately kick in. If this still does not convince people, then know that they built in a protective universal mount into the device. This will cradle the phone in a protective sheath that will provide ultimate shock protection.

Cell phones have for sure become the most vital part of people’s life. It is almost impossible to imagine life without them. Now they are affordable, easy to use, comfortable and equipped with latest feature the user desire. For people of all ages from children to senior citizens, mobile phones are like a craze and the way of being ahead with the technology. So, there has been a rapid growth of the mobile phone industry during the past few years. Ten years ago mobile phones were used only by a handful of people. However, these days, all individuals have their own particular mobile phone and some of them even have two or more. So, as technology has

Digital Display Corporation (DDC) is launching an innovative product that will display caller identification of cellular phone calls in the automobile windshield. DDC is in the process of performing a market segmentation of potential consumers of the product. The organization must understand decision motivators and buying behaviors of customers. DDC will develop a tactical plan to manage each stage of the PLC and provide the product mix including features and benefits, branding, and core competencies of the product. DDC will also define a position statement for the product and provide supporting information for the positioning strategy.

Throughout this essay I will explain why I believe that over time the smartphone market will become much more focused on the platform of which the devices are built around and less focused on the actual hardware of the phones. I will be explaining these points based on my understanding of economics thus far in my studies as well as researching to find points to support my arguments I put forward throughout the essay. The smartphone market is currently being dominated by many firms making this a monopolistic competitive market. The market became very popular in 2007 when Apple who, in August 2015, was recorded with a market share of 13.9% (IDC: Smartphone vendor market share) brought out the iPhone. Apples biggest rival is Samsung and Samsung was recorded with a market share of 21.4% at the same time who currently is the leader of the worldwide market. Google created the Android operating system (OS) in which Samsung currently uses. However, Samsung is not the only firm that uses Android OS as the platform for their smartphones, Google provides the operating system to other firms such as LG, HTC and Motorola.

The cell phone industry, like the internet, is one of the fastest and ever developing industries. Since 1994, the production of cell phones has increased from 24 million to 182 million in wireless phone apparatuses. With 162 million established cell phone users in the United States the cell phone market is rapidly increasing . This rapid increase is due to the current and ongoing development of technology and innovation in perfecting the cell phone. Throughout the history of the cell phone industries collaborations have arose in order to stay lucrative in the fast changing field.

People enjoy shopping online more than a store so this will give the customer the ability to receive to product without the hassle of entering a store. The product information will be stated on the website, also youtube will have videos of the new product and tutorials on how to use it. The audience will be the client of course and both channels will be effective for the sales pitch. The purpose of the sales pitch will be to inform the consumers’ of the fantastic product and who necessary it is to improve their everyday cellphone usage. The key purpose is to sale the product.

If people live in a disposable society, they will find it a curse because they will face cost problems. In particular, individuals are unfortunate to live in a consumerist society since they will have expenditure problems. First of all, people decrease their cell phone life cycle as they replace their phone with a newer model. If individuals saw there is an advertiser about the newest model with a newer design(better function) (bigger storage) which motivate people to replace it. According to a 2016 study, Global smartphone sales reached 1500 million units in 2015 from 140 million units in 2008 at a Compound Annual Growth Rate (CAGR) of 40.3% from 2008 to 2015 = The smartphone industry had gone to 1500 million units in 2015 from 140 million units in 2008. (Islam et al., 2010; Singh et al.(341))(internet).Therefore, individual waste their money on following the fashion trend so that they have less money to fulfill their essential needs. In the second place, people can

In this essay I will examine and discuss the following areas; the structure of the mobile industry, the differences between the ranges of platforms available, the target device range along with design principles, product development and design solutions.

Within the communication world, the evolution of the telephone is the biggest attraction for people of all ages. In the past, landlines were the main source of communication, while cellphones were uncommon, or actually inexistent. We have come from telephones which only capability was to call, to smartphones that have calling, texting, emailing, and different social networks that connect you with people world widely; and all this is in one simple device that is every time smaller and better. A smartphone is the combination between a phone and a computer. It is capable of do multiple task, such as connect to internet to check emails, make video calls, take pictures, access to documents and websites of your preference, and the

The mobile phone market in Viet Nam began in 1994 with only 3200 users. Today, there are 148.5 million (VietnamNet 1). Many people are using smart phones and one of the favorite brands is Apple, especially in Viet Nam where there is one of the fastest growing smart phone markets. Thanks to the growing domestic economy, Vietnamese people have more disposable income for smart phones. Despite the fact that many people in the world prefer using Android, Apple still is the best smart phone choice for Viet Nam. Apple, with its large offering of applications (apps), user-friendly technology, and superior speed compared to other brands make it the best smart phone option for consumers in Viet Nam.

The product that I have collectively decided to market for my independent study unit is a mobile. Mobiles are in great demand generally and they contribute greatly to the economy. Mobiles are used in almost all countries. They have come a long way since they were first invented and are still being manufactured and upgraded to meet our needs. They come in different shapes, designs, colors, qualities, models and brands. I believe that it is a very promising business compared to other products.