Marketing : A New Strategic Vision

1200 Words5 Pages
The market is evolving rapidly, not only because of the role that the customer has purchased in recent times, but because new technologies in the economic world and the Internet have created the need to create a new strategic vision that makes it difficult to predict their Final scope and consequences. Now, marketing has many more functions that must be met before starting the production process; between them, include market research and design, development and testing of the final product.

Marketing focuses mainly on analyzing consumer tastes, aims to establish your needs and desires and influence their behaviour to wanting to acquire existing assets, so that different techniques to persuade consumers to purchase a develop given product.
The marketing activity includes planning, organizing, directing and controlling the decisions on product lines, pricing, promotion and sales services. In these areas the marketing is essential; in others, as in the development of new product lines, plays an advisory role. In addition, he is responsible for the physical distribution of products, distribution channels set to use and monitor the transport of goods from factory to warehouse, and from there, to the point of final sale. Marketing Mix

Marketing mix is the set of marketing tools that the company uses to achieve its marketing objectives in the market.
McCarthy classified, these tools into four broad groups that he called the four "P" s "of marketing: product, price, place
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