Marketing Activities by Redbull

9424 Words38 Pages
Course: International Marketing

Date: 29.04.2008

“If we don’t create the market, it doesn’t exist. We don’t bring the product to the consumer; we bring consumers to the product.”

Red Bull Co-founder Dietrich Mateschitz

Executive Summary

This paper is an analytical look into the external and internal marketing activities conducted by Red Bull in the United Kingdom and in Thailand. Through comparing Red Bull’s position within these two nations we intend to define the differences in the marketing and branding strategy of the product within the European and Asian markets. Factors which will be studied include the differences in UK and Thai marketing activities, DEPEST factors of both nations, market analysis’, and a look into
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DEPEST-factors |8 |
|1.1 Thailand |8 |
|1.1.1 Demographic |8 |
|1.1.2 Economic |8 |
|1.1.3 Political/ Regulatory |9 |
|1.1.4 Ecological/ Ethical |9 |
|1.1.5 Socio-cultural |9 |
|1.1.6 Technological |9 |
|1.2 United Kingdom |9 |
|1.2.1 Demographic |9 |

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