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Marketing : Affiliate Marketing Keywords

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Affiliate Marketing Keywords
By Collette McKenzie | Submitted On April 03, 2015

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Also referred to as performance marketing, affiliate marketing is a form of performance-based advertising in which a business pays its affiliates based on the actions of a visitor or customer brought to the business through the affiliate 's own marketing efforts. Brands and agencies offer affiliate opportunities to publishers while affiliates sign up to market for advertisers. Below are 20 definitions of relevant terms in the affiliate space.

Advertiser

Often referred to as the Merchant, the advertiser is either the company that produces the products or services affiliates promote or the company that brand hired to advertiser for them. Advertisers pay affiliates or networks for delivering traffic that generates a sale or lead for their brand.

Affiliate

An individual (or company) who promotes products or services for a merchant in exchange for commission based off the sales and leads acquired. Affiliates are also known as publishers.

Affiliate Manager

The person who manages an affiliate program for a merchant. They are responsible for recruiting publishers,

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