Marketing American Culture

1175 Words Apr 17th, 2015 5 Pages
Marketing American Culture The average adult in the United States will look at the mirror and think that they have their life in control and do not feel the need to do anything about it. The average depressed adult may look and see a sad reflection, and upon seeing this they will seek out help, be it a doctor or a close friend. This is just an example of what the average American would do if they were sad, because in different cultures, people see depression differently because of various definitions of the condition itself. Depression in the United States is becoming as common as the cold, but only because that’s the way depression treatment is marketed. Marketing itself means the methods by which products are advertised and sold, and …show more content…
For example, in a relationship, if one person feels they need to improve themselves, they’ll just try to fix themselves on their own instead of seeking out help from others and this just may not work, further deteriorating the relationship. Similarly in Watters’s essay, “The Japanese, on the other hand, conceive of a self that is less individuated and more interconnected and dependent on social and environmental contexts” (Watters 522). This is contrary to Twenge’s argument because the Japanese focus on each other and their environment rather than themselves. It is important to understand what depression means and it is rather complex because different cultures see depression differently. Watters states in his article, “A rural Chinese farmer might speak only of shoulder or stomach aches. A man in India might talk of semen loss or a sinking heart of feeling hot” (Watters 517). The point here is that depression has no clear universal definition, but everyone thinks of it differently, thus all societies are shaped by different definitions. In the United States, depression is something that is somewhat common and can be alleviated through medicine and regular visits to a doctor, and this mentality is exactly what is being mass marketed through advertisements. The same applies to Twenge’s example of
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