Marketing Analysis : 1- Novartis

1353 WordsApr 30, 20176 Pages
1- Novartis is a global healthcare company based in Basel, Switzerland, with roots dating back more than 150 years. They provide health care worldwide the company focus on pharmaceuticals, eye care products, and generic medicines. Novartis products are available in more than 180 countries worldwide, the company mission is "Our mission is to discover new ways to improve and extend people’s lives. We use science-based innovation to address some of the society’s most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. We also aim to provide a shareholder return that rewards those who invest their money, time and ideas in our company". Novartis vision…show more content…
3- 4-- A Business Combination is a transaction in which the parent company (the acquirer) take over the control of another business (the acquiree). They are many reasons for the business merge but mainly are the following: 1) Cost advantage: it is usually less expensive for firm to obtain needed facilities through merging then developing new facilities from the beginning, hence it is easier and more effective 2) Eliminating competition: Merging allows companies to eliminate a future competition and gain a larger market share in their products market 3) Growth: Mergers can give the acquiring company an opportunity to grow market share without having to really earn it by doing the work themselves - instead, they buy a competitor 's business for a price. Usually, these are called horizontal mergers. For example, a beer company may choose to buy out a smaller competing brewery, enabling the smaller company to make more beer and sell more to its brand-loyal customers. 4) Increase Supply-Chain Pricing Power: companies merge by buying out one of its suppliers or one of the distributors, a business can eliminate a level of costs. If a company buys out one of its suppliers, it is able to save on the margins that the supplier was previously adding to its costs;
Open Document