Marketing Analysis : 3m Brand

Lean Six Sigma concepts were introduced in the book titled Leaning into Six Sigma: The Path to Integration of Lean Enterprise and Six Sigma (Lean Six Sigma). Lean Six Sigma methodologies combine lean manufacturing and Six Sigma strategies to rely on improved performance from a collective team effort that systematically reduces variation and removes seven kinds of waste, known as Muda. Muda includes any unnecessary motion, transport, wait time, inappropriate processing, excess inventory, overproduction, and defects (Lean Six Sigma). Furthermore, Lean Six Sigma methods aim to provide customers with the best possible quality, cost, and delivery (ASQ.org, n.d.). In all, Lean Six Sigma is a business performance improvement strategy that uses a systematic approach to improving the way people advance processes. Its methodologies allow for systematically enriched processes to satisfy the customer and make money. Simply put, Lean Six Sigma as a business enhancer, ingrained with tools and techniques people can use to learn how to improve their processes (iSixSigma,

In this piece of marketing course work I am going to explain how to produce a marketing strategy for a new or existing product. I will explain how my strategy is based on the principles of marketing. I aim to use primary and secondary resources to help me to analyse the marketing context. I will then explain how to develop a product that meets my target customer’s needs.

Lean and Six Sigma are recent developments in continuous improvement methodology that have been popularized by several companies. The success and balancing nature of these methodologies has led to their combination into a single methodology, commonly called Lean Six Sigma or Lean Sigma. Many of companies throughout the world implement Lean-Sigma with variable degree of success. Also, they involved lean- sigma to tackle problems such as production defects, and lean manufacturing, which aims to remove all processes that don't add value to the final product. But many of those companies have come away less than happy. Once the main target desired has been gained, the motivation often reduces and the improvement programme can fail and fall back into old habits. There are several factors will led the Lean-Sigma users find it difficult to

Lean production and Six Sigma help a company to make the production and the workers work more efficient. The processes allow different types of programs to be put in place to ensure the workers and the production process operate at the optimal levels. The processes ensure that each element of the production and looks at each step to ensure that the process is working in a more efficient way (Wisner , Tan, & Leong, 2012).

Ways of improving flow, removing waste and decrease delays, getting things correct the first time, therefore expanding quality and bring down costs. Lean Thinking also identifies ways to permit the personnel by encouraging them to maintain solutions through making respectable judgments based on evidence presented.

The Lean Six Sigma looks for ways on how to eliminate defects. In healthcare, a defect can be the difference between life and death. The Lean Six Sigma is used to improve patient safety by eliminating life-threatening errors. Lean Six Sigma uses a five-step approach to process improvement called the Define-Measure-Analyze-Improve-Control (DMAIC). The DMAIC is an approach that is a data-driven quality strategy used to improve processes (ASQ, n.d.). The first phase, the define phase, is where the leaders would define the problem and begin to understand the needs of the customers. This is an important phase of the Lean Six Sigma because this is where the team would outline of their efforts for themselves and the leaders of the organization (goLEANSIXSIGMA.com,

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

There are different types of research which can be used to get the information needed for marketing research. Primary research is information which you conduct yourself when you cannot gain information from secondary research which is readily available. This information is very useful because you go the results yourself and you are able to give your own opinion of results which you have obtained. Primary research is more expensive than secondary research because you have to collect the equipment by yourself and set up the different methods of obtaining your information. Secondary research is information which has been conducted previously by someone else, it is of great use as well because it saves time as it is ready for you to use and is

When developing a company identity you want a strong solid one that adds to your credibility with customers giving them a sense of trust and reliability. They know what you do and do well giving them a feeling of ease. They will come to trust in your strength and business.

3M heavily based its business on innovation and while doing this it always supported its employees in terms of being innovative. 3M also always followed the alternative ways in order to increase their profit and market share, and they found that one of the best ways is through organizational innovation. Therefore, in order to improve their business 3M developed 6 different strategies over its history. These strategies helped 3M to promote entrepreneurship and increase customer satisfaction within the market.

Lean Six Sigma is a methodology that creates processes within an organization to cut waste and improve the company’s performance. However, studies have shown that over the past decade applying Lean Manufacturing and Six Sigma can create problems for companies financially and potential problems for employees. Companies should take great care before implementing a Lean Six Sigma solution because in some instances, going lean can do more harm than good both financially for the organization as well as destroying employee loyalty and moral.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Q1. How has 3M’s innovation process evolved since the company was founded? Why, if at all, does 3M, known as the “hothouse” of innovation, need to regain historic closeness to the customer?

The company 3M is a diverse company that was incorporated on June 25, 1929 with presence in more than 10 industries alone. “3M products are sold through a number of distribution channels, including directly to users and through wholesalers, retailers, jobbers, distributors and dealers in a range of trades in a number of countries worldwide” ("3M Co," n.d., para. 1) The company head quarters is located in St. Paul Minnesota, however 3M has locations all over the United States. 3M is best known within the consumer industry with brands such as Post-it, Scotch, Scotch-Brite, Filtrete, O-Cel-O, Nexcare, and Command. “3M is one of 30 companies in the Dow Jones Industrial Average and also is a component of the Standard & Poor's 500

The technology management of business benefit requires utilizing technological resources and systems for the needs of the company now and later. Technological roadmapping is being used increasingly in companies for supporting the development, communication and implementation of technology and business strategy. European Institute of Technology and Innovation Management (EITIM) defines technology management as “Technology Management addresses the effective identification, selection, acquisition, development, exploitation and protection of technologies (product, process and infrastructural) needed to achieve, maintain [and grow] a market position and business performance in accordance with the company’s objectives” [3].