Marketing Analysis : Amazon.com, Inc.

By 2008, Amazon had become a global brand with websites in various countries, and the company fulfilled orders in over two hundred countries. In 2012, the company employed more than 56,200 around the world that worked in various divisions including customer service centers, software developing, order fulfillment, and corporate operations. Amazon’s sales doubled from 2009 to 2011 due to increased sales in electronics, general merchandise, reduced pricing, and the acquisition of Zappos in 2009 (Hoffman, 2015, pp. 9-7).

Amazon.com, Inc. (Amazon) is a leading e-commerce company that successfully offers a wide variety of products and services offered through customer facing Websites (reuters.com, n.d.). This global e-commerce giant was born online in 1996 and continues to lead in e-commerce via sales of its own products and sales of third party products in a plethora of categories that caters to the B2B and B2C sales environments. Unlike Amazon, Barnesandnoble.com, Inc. (Barnes & Noble) did not begin as an online e-commerce company. The inception of Barnes & Noble began in 1986 and focused on the retail environment in “content, digital media and educational products” (reuters.com, n.d) with its principal focus on trade books. However, the digital segment of Barnes & Noble, which offers books, magazine, DVD’s, software, and electronics, etc. does compete with Amazon (reuters.com, n.d.). According to Cheeseman (2013), the

Moreover, Development of technology has led to an increase in competition between online stores. Now there exists unlimited number of online stores in every country having multiple branches leading to the fact that they provide cheaper services to customers. Keeping this in view Amazon is now compelled to change its traditional style of business. Apart from this, Amazon has also realized that having a physical store, where customers can shop like regular markets would give an extra value proposition to the company. (Lee, 2014)

Amazon.com is an electronic commerce business which provides an online marketplace for individuals to shop from the comfort of their own home computer, laptop, tablet, phone, etc. The organization proudly boasts its highly diversified product line-up, offering goods in virtually every category that one might imagine, including books, household goods, electronics, media, grocery and industrial. Their ultimate goal as an organization is to offer Earth’s biggest selection of products while being the most customer-centric company for consumers, sellers and enterprises (“Annual report,” 2008). The company has

To begin with, Amazon is an American electronic commerce company that was founded in 1995 by Jeff Bezos. Amazon is considered as one of the largest online shopping websites in the world, it has changed the industry by setting high standards. Amazon was first known for having a wide selection of books, later the company expanded into new ventures which has now widen their customer base. Amazon later started to sell Blu-rays, DVDs, CDs, software’s, video games, electronics, furniture, clothing wear, food, toys, and jewellery. Through their reputation, they were able to produce their own line of products such as Fire tablets, Amazon Kindle and Fire TV which allows them to dominate the ecommerce market. Amazon is known for selling products at low prices, which allows amazon to compete with retail companies. The company works with over 2 million retail companies, displaying a wide range of products to choose from. Amazon analyses the seller’s patterns to buy out the same products directly from the manufactures and sells them for a lower cost, as of this retailing companies cannot price match with Amazon.

Amazon is the world’s largest online retailer and is indeed a pioneer in the online retailing space. Though it started as an online bookstore, its success in its venture spurred it to diversify into selling anything that can be sold online. Further, Amazon has also expanded globally and now operates around the world through a combination of localized portals and globalized delivery and logistics platforms. Amazon has achieved a great level of success in the online retail industry. “The way in which Amazon has leveraged technology as a source of competitive advantage and reaped the benefits of the economies of scale in addition to leveraging the synergies between its internal resources and external drivers has spawned many rivals who aim to imitate and better its business model” (Management Study Guide, 2017). Amazon’s generic corporate strategy can be described as concentric diversification. “This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers wherein they find Amazon to be the go-to portal for their online shopping needs”(Bethel,2017).

Amazon is consistently ranked as the premier E-commerce business, an achievement that stems from their use of the Web to conduct and facilitate the sale of products online. Amazon’s mission of “Earth’s most customer-centric company”, is reflected through its core competencies of revolutionizing and streamlining the vending business, by becoming the most effective and high-quality producer of online services. Innovation through advanced technology and a great customer experience, are the main core competencies of Amazon and that has place the company at the top. Amazon delivers value to their customers by creating interactions within its individual business units. They also utilize the use of supply chain partners. They have used their

Amazon’s victory is significant, keeping in mind that the company grew by 41% in the last fiscal year by $48.1 billion, that is, five times faster than Walmart, that grew only by a mere 8% (Fig 2). Indeed, Amazon’s world-wide popularity and recognition will be difficult to beat, with demographics of 237 million active customers worldwide, making it one of the most valuable brands in the world. Not only has Amazon seized the world with its e-commerce strategy, but it is also willing to forego profits to gain market share, making it difficult for Walmart to find a space in the online retailing spotlight. Not being hamstrung by an enormous brick-and-mortar business like

Amazon.com is the biggest e-commerce company based in Seattle,Washington,United States. It started as an online bookstore in 1995, but soon diversified to sell DVDs, MP3, electronic device, software, video games, furniture, clothing, jewelry and consumer goods. (Kenney, 2000) Its online sales pattern and economic scopes has contributed a great

Amazon.com, the biggest online retail giant of the current age, was not always the titan of industry it is today. Originally, Amazon.com or “Cadabra” as the founder and CEO of Amazon.com Bezos wanted to call the company, was just an online book retailer. After some naming trouble, he eventually decided on Amazon due to the founder’s fondness for the river in South America. However, since the beginning Bezos knew he wanted Amazon to be “an everything company”.

Jeff Benzo founded Amazon.com, Inc., simply known as Amazon in 1994 in Bellevue, Washington. Benzo started the company with the name of “Cadabra” on July 5, 1994 and a year later in 1995 changed the name of the company to what it is now, Amazon. The reason Benzo picked the word Amazon to name his company after was because he knew the Amazon river was special and unique just like he wanted his company to be, not only that but he knew the Amazon river was the biggest in the world which is what he strove for when making his company. What started off as a website to purchase books grew into what is now known as the largest online retailer worldwide. Take note that the Amazon logo has an arrow going from “a to z” to show that Amazon carries everything from A to Z. As Amazon grew not only did they sell books but also they grew to their goal of selling all retail good from “A to Z”.

Amazon.com, Inc.(Amazon) is an online retailer, which offers a variety of products and services through its website, they also produce and sell the Kindle e-Book reader. Amazon.com, Inc. is located at 410 Terry Avenue North, Seattle Washington 98109 5210, USA, Amazon is also located in Redlands, CA, Chattanooga, TN, Lexington, KY and numerous other locations. Jeff Bezos started Amazon.com, Inc. in 1994, and launched the Amazon.com website 1995, as a book retailer on Netscape, and AOL. In 1998 Amazon expanded by acquiring Bookpages, Telebook, Internet Movie Database, Planet All, and Junglee Corp, Then in 2004, Amazon struck a strategic alliance with the Bombay Company to sell their products on new e-commerce technology website and then entered the Chinese market by acquiring joyo.com, one of China’s largest online retailers of books, music, and videos. A year later in 2005, Amazon launch their own search engine and acquired BookSurge, the leader in book printing and fulfillment. In 2006, Amazon bought Shopbop.com retailing women fashion clothing and accessories and launched Endless.com for shoes and accessories. In 2007 dpriveiw.com, a digital camera information site, and Brilliance Audio, the largest audio book publisher in the US, joined Amazon’ expanding online retail portfolio. Company acquisition continued each year with

Amazon.com is a vast internet based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com’s millions of customers. Its Web services business includes renting data storage and computing resources, so-called “cloud computing,” over the Internet. Its considerable online presence is such that, in 2012, 1 percent of all Internet traffic in North America traveled in

During 1994, a man, Jeffrey Bezos, who after completing graduation from Princeton University was hired by D.E. Shaw, a Wall Street firm. During his occupancy there he was astonished to learn an interesting statistic on the Internet. Bezos had learned that the Internet was growing at the rate of over 2300%! Bezos was no fool; he quickly decided to venture out of D.E. Shaw to create a new company. Bezos made a list of items that he could potentially sell on the Internet in which he narrowed down to books. Bezos then moved to Seattle, WA for its proximity to high tech work force as well as being in reach of large book distributors. Not only that but because of high sales

Amazon.com, Inc. is an American electronic commerce and cloud computing company residing in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore and later it diversified its product range by selling DVDs, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, apparel, and kitchen gadgets. The company also produces consumer electronics— Amazon Kindle e-book readers, Fire Tablets, Fire TV and Fire Phone.