Marketing Analysis : Awesome Nonprofit Organization

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

Triple E’s main clients will be local area businesses who require access to marketing and event planning services but have no marketing/planning departments of their own. By focusing on businesses that have these specific needs, Triple E Marketing and Events will be able to provide smaller organizations access to comprehensive and combined event planning and marketing strategies, allowing them to create brand recognition and increased profitability for their businesses.

Best Buddies is a non-profit organization that promotes the good through one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities (IDD). It has created lasting relationships between students with disabilities and their peers, therefore, helping to improve the quality of life and level of inclusion for a population that is often isolated and excluded. It has also provided employment opportunities for those with IDD, allowing them to be productive members of the labour force. Lastly, Best Buddies has given those with intellectual and developmental disabilities the chance to realize their potential by encouraging them to become leaders.

A semi-detailed business overview of the non-profit organization known as the YMCA or Young Men’s Christian Association is discussed. A brief history of the origins of the company is detailed along with the definition or explanation of the company’s mission statement. The organization’s basic legal, social, and economic environment is described. Likewise the YMCA’s management structure, operational issues, as well as financial issues are discussed. Lastly, the possible impact that potential change factors, which includes the role of technology, can present to the YMCA business organization are discussed.

As an assignment for a public radio station I volunteered at, my partner and I were assigned to get sound bites. The Ralph’s in Downtown L.A. was featuring Homegirl Industries mango salsa in their deli section (Hirsch, 2009). At the event, most of the news outlets there focused on getting quotes from mayor Villaraigosa. This made it easier for my partner and I to get quotes from young adults that were part of Homeboy Industries. Through this assignment, I learned about the non-profit group and its goal to transform the lives of former gang members. This paper focuses on the non-profit organization Homeboy Industries and its contributions to the cultural region. The beginning focuses on the brief history of gang activity in Los Angeles, and

In this week’s lesson we are looking at the importance of having a chart of accounts in our nonprofit business. At HOPE which is the business that I support. The main focus is to house and provide support to those who are homeless, mentally ill and may be struggling with dual issues. Because there is a need in a nonprofit to show measurements to determine success in each area. Charts are created for every service area the HOPE supports ( Margolis, S. (2014, 11).

The mission of Central Florida Coalition for the homeless in Orlando is to provide a home for the homeless and give them a chance to develop themselves in all aspects. The purpose of the organization is to offer a home for the homeless and take care of single mothers, children, the disabled as well as give quality education to those in need. The organization strives to provide shelter, clothing and financial aid through jobs to the needy people in the society.

Over the years’ volunteers,’ services have increased tremendously. These stakeholders participate in leadership roles in nonprofit and profit groups. Volunteers exert influence in the organizational decision-making process because their particular task gives them the authority to exhibit their skills. For example, I am a board member at a local nonprofit hospital. I collaborate with other volunteers offering advice and services that help influence the hospitals' daily operation, while improving my leadership and decision-making skills in the process. Ohmer (2007) discussed that "Citizen participation" actively involve selves in developing problematical situations in neighborhoods and leading policies and programs that affect the quality of

As I note in BIO posted on the class wall, I come from the corporate security world. When I left, I found myself working for a non-profit organization as an advocate for adults of all ages with all types of developmental disabilities. My team and I work with our amazing clients on a daily basis to make sure that they are able to enjoy and live the fullest lives possible in the mainstream community they reside in. We provide, advocacy, education, housing, employment, medical assistance, transportation and pretty much any other basic life tool or skills training needed to be a productive member in their communities. While, folks in the mainstream community are more accepting of my clients with developmental disabilities, they sometimes not as

After screening the four finalists for our nonprofit donation list, I have been able to rank the four to identify which organization aligns best with our philanthropic goals. The rankings are based on the impact, cause, accountability, and size of the nonprofit organization. From highest to lowest, my rankings are as follows:

Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief.

A non-profit organization cannot be effectively managed if it is not effectively planned. One of the challenges facing non-profit organizations has been long range, strategic planning. Long range, strategic planning in the non-profit sector is essential to the success of an organization. Long range, strategic planning encompasses broad policy and direction setting, internal and external assessments, attention to key stakeholders, the identification of key issues, development of strategies to deal with each issue, decision making, action and the continuous monitoring of results. (Herman, The Jossey-Bass Handbook of Nonprofit Leadership and Management, 154) While it is important to deal with the short term planning and activities of non-profits, managers or directors must consider the future of their organizations. Successful planning should be comprehensive, integrating all areas of responsibility of an organization.

Marketing gets no respect in the nonprofit world. Program people tend to hold the most senior positions in nonprofits and accordingly

There used to be a time when zoos used to be full of animals. A time when extinction was not a problem. That was the past. Today, zoos all around the world are missing many animals such as the African elephant or the dodo bird. All of these wonderful animals became extinct because we were careless enough to let them all die. World Wildlife Fund (WWF) is an organization that is trying to prevent extinction from happening. WWF is an environmental organization dedicated to “protecting the world’s wildlife and wetlands” ("World Wildlife Fund"). It is one of the largest private supported conservation organizations in the world, with support from one million members in just the United States. WWF was formed on September 11, 1961 in Morges,