Marketing Analysis : Bella Couture

998 Words Nov 30th, 2015 4 Pages
This business will specialize in quality unique pieces. The idea for this business is to fill a void in the existing market. Bella Couture will offer the trendy female consumer with distinctive arrangement of products and services unlike any other offered thus far. The goal of the business is to deliver an exclusive yet fashionable collection of attire and accessories that changes frequently, personal service, a easy-going and relaxed atmosphere, and moderate prices.
The name, Bella Couture, was selected because it implies a sense of chic and high-end. It would be ideal to have consumers think of these two characteristics when seeing the name or when mention the boutique. Bella Couture customer enjoys fashion and seeks apparel and accessories that are stylish, but still allows her to stand out in a group people.
Although still young, the Bella Couture owner and manager, Marleny Nunez, already has substantial retail experience and will apply her work and educational knowledge to efficiently run the business as a sole proprietorship. The store’s location in New York City will help it to capitalize on the growing downtown and heavy area foot traffic.
Bella Couture’s mission is to offer quality clothing, shoes, and accessories in a variety of sizes and styles to accommodate the chic in every woman. The ultimate objective is to have females in designs that make them feel comfortable and one-off a kind. The boutique will provide the best of the best customer services and…

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