Marketing Analysis : Brand Loyalty

Most successful businesses today actively develop loyal customers who buy their brands again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers. Think of three brands that you buy on a regular basis. Why do you stick to these products? How could another company dislodge you?

Simplified brand loyalty describes a status in which consumers determine their selves in; out of it they become committed to a brand. Thereby they continue purchasing products or services of a specific brand. At this point consumers rather spent more money on a product of a specific brand than buying from multiple suppliers within the same category. Mainly brand loyalty is a result of consumer’s behavior, which is enforced through a company’s measurements regarding branding. Branding is a process that a company runs through in order to establish a new brand. The ambition here is to strengthen a unique name and image for a product in

This research aims to know the influence of product quality and customer satisfaction toward customer loyalty. This type of research is a research

The guideline plan of this exploration paper is to show the significance of consumer loyalty in the Door Supervisor. The Door Supervisor being the exceedingly aggressive field that it is, having the capacity to satisfy client desires and requests turns into the most key component keeping in mind the end goal to get supportable development and net revenue (Bateson, 1991). This examination paper will attempt to think about and investigate the measures taken up by the Door Supervisor in U.K to satisfy the needs of its customers. It would likewise set up the part consumer loyalty plays in the accomplishment of Door Supervisor. In spite of the fact that already a considerable measure of examination has been directed in this field this exploration would build the learning about the significance of consumer loyalty in the development of the business.

Since this is the first year of the gaming garage, it is important to have programs in place that can retain attendees for the future. Loyalty programs, for example, can be an excellent way to do this. Attendees for the gaming garage can get a card which can give them discounts once in the event. Furthermore, since the CNE is already a well-known event in Toronto, we can tie in promotions between the gaming garage and CNE together. The loyalty card can be used at both events in order to get discounts for food, drinks, rides, souvenirs, and merchandise. Even though the loyalty card will be used only a few time in a year, it is a good idea to have since it creates brand awareness. In

Regarding the issue of consumer behaviour, organisations could improve their perceived quality of their brands (Keller 2001) whilst adjusting their marketing strategies to enhance the brand image (Simmons 2007)

The diversity of products and high requirement from customers, the company has to define their position in marketplace to attract and satisfy the customer. A study of relationship between Brand Association, Brand Awareness, Perceived Quality, Brand Loyalty and Brand Equity towards Apple . Therefore, the research focuses on the brand equity toward Apple and seeks for the answer to the following research question:

Ted Baker’s brand differentiation and consumer loyalty can further be related to the characteristics theory, which was developed by Kelvin Lancaster in the mid-60’s and it is based on four key assumptions:

There are no studies which touched on the topic of “loyalty” to hotel brand in Riyadh City in the Kingdom of Saudi Arabia but there are some studies which had discussed the “loyalty” to a brand in other production sectors. For example, the study of (Salh, 2010 ) as it aimed to study the psychological and social factors and its effect on loyalty of mobiles’ buyers to the brand as the study concluded that there is relation between the psychological and social factors of user and mobile brand. The study of (Hasen, 2017) aimed to know the factors which lead to prefer a specific brand and concluded that there are several factors of preference of a specific brand such as quality, price, specifications and mental image of the brand. The study of (Al-Zabi, 2013 ) strived to examine the effect of concepts relevant to the nature of purchasing decisions, mechanism to make these decisions, methods of its evaluation, explain the types reference groups which affect purchasing decision of consumer of automotive goods and identify the types of effect (informative and standard) and degree of their effect on purchasing decision of consumer of automotive goods. The study of (Al-Khusroom, 2011 ) aimed to know the effect of perceived difference and perceived quality of on consumer’s loyalty to a brand. The study concluded that there is big effect of perceived difference which is created by brand in consumer’s mind in his loyalty towards this brand. Also, the perception of

Text Exchange is a small online/smart phone textbook company. Their primary objective is to provide college students with the opportunity to buy and sell textbooks with the least amount of hassle as possible. They would like to gain market share as well as become a major player in the textbook sales/exchange industry. Currently there are two primary outlets to purchase textbooks: college book retailers and online book stores. There are many competitors in the textbook market and brand loyalty is difficult to overcome so we believe by having a product that differentiates itself from the others, we can really shine through. We have a highly motivated work force and an innovative idea. The price of the books sold

There can be numerous factors intended for repeat purchase like convenience of customer or deficit of viable alternatives. The study relating to their relationships signifies that corporate image has effects on branding as because of positive corporate image in the company the company loyalty of their product or service improves. In such in instances the loyal customers will be ready pay higher price for their favorite brand. So, it can be figured the positive corporate image of a company helps throughout enhancing and bettering the brand loyalty one of the customers and your improved brand loyalty eventually ends up with repeat purchase through the

Building enduring relationships with customers is a key marketing objective for most firms (Elbedweihy et al., 2016). Customers choose to identify with brands they perceive as attractive, motivated by their self-definitional needs fulfillment (Bhattacharya & Sen, 2003). Identifying with a company that has an attractive perceived identity may result in benefits to customers in terms of self-enhancement (Marin et al., 2009). Customers will feel the motivational impulse to attain a psychological attachment to a brand when they perceive the brand as attractive and as partially fulfilling one or more of their fundamental self-definitional needs (Currás-Pérez et al., 2009).

Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch, Marks & Spencer, H&M and apply each company to the Loyalty Ladder.

Investigate how the three variables (i.e. similarity, overload, Uncertainty) affect consumer’s decision postponement and brand loyalty, concerning low involvement products. A conceptual framework based on consumer behavior – and consumer confusion literature, was utilized to form six hypotheses predicting the causality between the different variables. After validating and adapting the space to data gathered through a survey, regarding Indian Population purchasing habits of Biscuits, 2 standard multiple regressions revealed that one hypothesis was supported; overload confusion proneness decreases brand loyalty in a low involvement product category. All implications were then discussed from Practitioners and researchers points of view, concluding with possible limitations and further research.

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.