Marketing Analysis : Branding And Branding Essay

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

Many successful companies use essential marketing tools. Branding is one of the most important. Marketing is another tool that is paramount to a brand’s success and stimulates consumer demand of product. Branding has a powerful influence on the manner of which people perceive how companies spend each and every year to develop a brand’s image, shines light on the significance of branding. The influence branding has created impacts everything about the product.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Branding is the identity of a specific product or service by which consumer immediately associate with. Brands can be identified by the name, logo, slogan, or design of the company who owns the idea or image. Therefore branding is when that particular idea or image is advertised in a manner that more and more people are aware of that company providing its goods or services making them different yet selling the same type of product in the market. Promoting and advertising own brand in the market not only attracts more customers but also builds a good reputations and a set of standards to which the company should try to maintain.

Branding: It is the bond of relationship and faith between the company and the consumer. A brand can be identified only when it is made more familiar within the market place; it can be the strategic way of introducing a product or a service.

Branding is a powerful tool in positioning your product. Branding is valuable when customers are determining a product to buy. Customers select products from the package design and the style of the writing presented on the product. The brand positioning that Target will be focusing on is Quality Positioning. Quality positioning can be used with any other brand marketing strategy. Consumers would want to know that our products and services are durable, reliable, and if they are worth the cost. We want to provide our consumers with the best quality products so they will keep coming back to buy from Target.

The creation process of the brand is extremely particular and important function of marketing. Society is notorious for buying a brand name rather than a product itself. E.g. you often see or hear people in a supermarket pick up an unfamiliar product and assume it’s good

Brands are essentially products infused with a "personality", meaning that it has its own identity of sorts. They are created through consistent messages sent to consumers about a product or company, often differentiating it from other brands.

McCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997).

Branding and marketing is the most important part in the business. Marketing goods correctly can take time and a lot of work. If the goods are marketed the wrong way it will affect the brand tremendously. Marketing works hand to hand with brand, without one another the business wont exist. Branding gives a great meaning to the business and people remember your business name by branding. This is why, it is important to have and build a great brand name. You can have a great brand name and reputation, but it takes only one unhappy customer to ruin you and your brand name. Companies build brands using memorable names, symbols such as logos and other images and phrases. Catchy slogans, for instance, sometimes become strongly connected to your brand so that people easily recall the brand from hearing the slogan (Branding & Other Marketing Concepts).