Marketing Analysis : Cameron 's Coffee Essay

The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other

How Cameron’s Coffee can use and/or improve the use of Social Media. Social Media can successfully be applied at Cameron’s Coffee to transform the businesses through revolution and evolution of technology through adopting change and transforming businesses.

The perceived technology needed for Cameron’s Coffee is Social Media, Cloud Computing, and Big Data. Additionally, LinkedIn is an innovative areas of marketing in social media that would be a great advantage for Cameron’s Coffee with the ability to reach a wide market of people at practically no cost, and the ability to connect directly with them.

The online and mobile tools that people use to share opinions, information, experiences, images, and video or audio clips. It includes websites and applications used for social networking. Common sources of social media include, but are not limited to, social networking sites such as Facebook and LinkedIn, blogs (personal, professional and those published anonymously), True Local

Study shows that U.S. per capita coffee consumption has not really varied in over 15 years. Although the consumer has since evolved from regular brewed coffee to a more sophisticated gourmet brew, the overall intake for coffee has relatively remained the same based on the Gallup polls. (Brown, 2015) The Starbucks Company has managed to change the pallet of the consumer by the type of coffee they distribute. Companies like Dairy Queen, McDonalds, and Dunkin Donuts have had a complete coffee menu makeover in hopes to keep pace and their customer base. (Cowan, 2014) (Company Profile, 2015) Since 2003 there has been a noted growth of coffee import to the United States (U.S.), regions such as New York, Miami, New Orleans, Houston, and San Francisco have become major ports on handling imported coffee. The United States have increased their secondary countries in Latin and Central America in order to meet the demands of coffee beans here in the U.S. (Plume, 2003)

According to Ahlqvist, T (2008), social media “is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks”. There are multiple social media channels that separate the different types of social media websites, depending on their functions. The different social media channels are:

The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan
and Haenlein
 (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies

In promoting internet sales, we will contract Advanced Market Research, a marketing research company to study the top 50 most populated cities in the U.S. as listed on the website http://www.infoplease.com/ipa/a0763098.html. The data collected will determine the customers and websites to cover for marketing our product for online sales. The marketing research and advertising budget currently will be $50,000. The target for growth for the first year is a 20% increase in current sales, following in the next year with a 40% growth in internet sales. Per Gullman, (2014) “After oil, coffee is the most traded commodity in the world, and the United States consumes one-fifth of all coffee grown.” (p. 647).

Coffee has been a subject of research in recent times given the evolving number of alternative beverages that are there in the market today. As history suggest, coffee was first discovered in Africa as a hot beverage in the 11th century and since then it has become the preferred beverage of choice for many. As such, it has become a global industry that provides massive employment to millions of people worldwide. In fact, if the recent statistics of more than 400 billion cups being consumed globally are anything to go by, then coffee can be rated among the most popular beverages globally (Simon 2009). It is because of this demand that saw the formation of a major corporation in the coffee industry. Such corporations are inclusive of

Cluster 2: Eileen and Mary – Cost constrained, older, and conservative (Sample proportion: 23.6 %)

A company may have an ideal product, but without proper positioning, identification of a target market, and a proper marketing plan a company would not be able to successfully market its products to consumers. Starbucks has been successfully able to convert an activity carried out at home to a commercial success through proper implementation and execution of its strategic intent.

Sunflower Bakery Coffee is an establishment within Australia starts and bakery retailer in Australia has been sent to every state. Our goal is to catch the attention of a loyal customer base for products with a variety of coffee and desserts. The company is planning to build a strong market position in the city because of their experience in various industry partners and because the climate where competition is intense in many areas.

consumers to share ideas on anything relating to Starbucks. The social network let users see what

Social media: - This refers to tools that are mediated by the computer for the purpose of allowing people to develop a platform of connecting with the rest of the world on matters such as politics, business ideas, or entertainment.

Beginning in 1971, Starbucks started as a roaster and dealer of whole bean and ground coffee along with tea and spice in Pike Place Market in Seattle. The company quickly grew and became what it is today. Currently, Starbucks serves millions of customers every day and has more than 24,000 stores in 70 countries (Starbucks Coffee Company, 2016). By now, Starbucks is a well-known company around the world. Beyond having a good core product, their marketing strategies are strong. As communication marketing strategies are increasing in importance, it is important to look toward companies such as Starbucks who employ incredible communication marketing strategies. Despite the fact that their competitors offer considerably lower prices, Starbucks is still able to market its products based on quality and customer experience. One of their major strategies that helps them stay ahead is consistent branding. At any Starbucks store around the world, customers will have a similar and familiar experience and recognize the same logo and branding. Additionally, they have successfully tapped into communicating with customers across several methods. E-mails, social media, and the mobile application all have a similar feel and are targeted at education and providing rewards rather than promoting a specific product. These marketing strategies keep customers coming back again and again.