Marketing Analysis : Caribou Coffee

Caribou coffee went public in 2005 reporting sales of $ 191 M in 2005. The firm expects to add 40 new outlets in 2005 and another 130 in 2006.

Dutch Bros. Coffee objectives are to generate a steady stream of revenue through the business to Consumer (B2C) coffee services industry. The goal is achieved by maintaining a low cost to develop & maintain their business through small franchise establishments that service a massive volume of customers.

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality

Starbucks Corporation, generally known, as Starbucks Coffee is the leading retailer and a brand of world’s forte coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim, wherever in this world where premium quality coffee is in demand. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20737 stores in 63 countries and territories, including 11910 in the United States, 1496 in China, 1442 in Canada, 1052 in Japan and 772 in the United Kingdom. The first Starbucks was open in 1970. The name was inspired from Herman Melville’s Moby Dick, a definitive American novel regarding the 19th century whaling industry. The nautical name matches seamlessly for a store that imports the world’s finest coffees to the cold thirsty people of Seattle. In May 1998, Starbucks have finally successfully entered the European market through its acquirement of 65 Coffee Company stores initially originated from Seattle in the UK. Both companies shared a common culture, focusing on a great commitment to customized coffee, similar company values and a mutual respect.

Cameron’s coffee has been able to grow tremendously since 1999. However, the times are changing and it is time for the company to branch out of their comfort zone and tap into new market places. To accomplish this task the company will need to utilize different application to expand the company’s vision, values, and goals to their consumers. Getting the company’s products, visions, and future goals out to the consumers is imperative to the success of the company. Being that the company was founded in 1978 and transitions during a time that the internet was just starting to develop its only natural to notice a need to upgrade the company’s software as well as increase their internet presences. Therefore, Cameron’s Coffee will need to boost their social media presence as well as utilize other marketing tools within the cloud computing, and the data collected via marketing surveys that is brought in through the applications to make changes to their products, shipping, and other issues that may hinder the sale of the coffee. Cameron’s coffee will need to branch out and create social media accounts to be able to reach the other areas of the market place and get a feel of what products would work best within those markets.

1. What marketing approaches could Green Mountain adopt in order to expand its customer base?

This allows for us to determine our specific target audience, and how we can reach them.

Costa can only be as successful as the plan it implements. Saving the world from mediocre coffee and unsustainable practices are goals that must be attained.

General Mills is a company that has strategically developed and growth through mergers and acquisitions. Mergers are the fusion of two companies that join forces to compete in the market. There are two types of merger: Horizontal merger on which the company acquires a competitor and vertical merger, on which the fusion is with a supplier. Acquisitions, on the other hand occurs when a company buys another company and become the property of the buyer. Thorough study of the market has made General Mills maintains a leader position on the food industry through more than 100 years in the market. According to a business encyclopedia, Strategy is a plan a company develops to reach a determine objective and reflects the company’s strength,

Each and every player of soft drink industry mainly targets the age group of 15 to 30. Though some brands only focus to the urban people and some targets only to rural people. Some targets only to female and some targets to male only.

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The Krispy Kreme Manufacturing and Distribution segment sells doughnut-making equipment, mix, other ingredients and supplies

"Over a century of sweet tasting beverages with family and friends." The positioning statement of Coca-Cola needs to project the image in the minds of their existing consumers, as well as potential new consumers, the history of Coca-Cola being a competing global brand in the beverage industry and the association of the brand with fun times such as social events, parties, family activities, etc. According to Kotler and Keller (2016), positioning "is the act of designing a company 's offering and image to occupy a distinctive place in the minds of the target market." There are factors that must be taken into account to produce an effective positioning statement that will attract the attention of the targeted market

bypasses bottlers and is responsible for the manufacture and sale of fountain syrups directly to

Coca-Cola Company released its new product in early September 2014 called Coca-Cola Life and with it, launched a marketing campaign in order to promote it and raise awareness of the customers. Coca-Cola Life is aimed at adults and the aim of the product is to tackle obesity with lower sugar and calorie levels. The packaging is changed to green which is much different from the typical red colour of Coca-Cola’s main product. In order to analyse this marketing event, relevance to marketing, issues to marketing and key players need to be identified in order to cover all the aspects of the marketing event.