Marketing Analysis : Coffee Shop Essay

4113 Words17 Pages
Coffee  Customer needs:  When customer visit coffee shop, than normally they think, they will get good quality as well as good service on coffee.  Organization must provide and offer good quality coffee and beverages.  Customers also looking for good interior of shop and it must be arranged in manners so they can enjoy their coffee.  Customer wants:  Customers will always looking for cheap amount product and they also looking for some offers like buy one get one free.  There must be a good atmosphere and good environment around shop.  Some of the customers like music in the shop and they want quick service and fast service with quality and quantity.  Customer expectations:  Quality and service will play an important role in organization like coffee shop.  They expect good quality product along with superior service.  A customer always wants promotional offers even they purchase any product. 2. Customer service  Customer needs:  In service and goods sectors, Customers will get excellent service while they buy any product.  By giving good customer service, they will give positive opinion to their friends and relative so it would be an ultimate way of marketing.  If they have any complains about product so it will be sort out as soon as possible.  Customer wants  Customers want excellent and fast service and they want t o solve their problem as fast as organization can.  They always are looking for something new about product

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