Marketing Analysis : Consumer Promotion

As the perfume, cosmetic and toiletry preparations industry entered the 1990s, it faced many challenges including regulatory changes, product safety concerns, increasing environmentalism, natural ingredients, pressure from the growing animal right

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Consumers, who cannot afford a Chanel bag, can purchase Chanel perfume to satisfy their vanity. Moreover, Jo Malone is a brand with particular features, in other words, there might be some copy-cats appear to confuse consumers and damage Jo Malone’s brand image.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

A. Chanel No. 5 is one of the most prestigious scents in the world (J. Baughman (Ed.), 2001)

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Promotion Decision- Retailer’s use and or all five promotions tools- advertising, personal selling, sales promotion, public relations

The ideal customer of Aromatic Orbs is a 30-45 year old working mom, with young children to teenager age. The target comes from the middle class with a family income over $50,000. The ideal customer is a sophisticated and intelligent woman with a full- time job, with a disposable income, who wants to have an impactful aroma in their everyday lives. A busy body who often multi-tasks, and wishes to embrace all of her roles is the woman that shops at Bath and Body works. These people have a strict time schedule, shaped around remaining the head of the household, making many of the day-to-day decisions and a working a nine to five, everyday. However, scent boosters, candles, and scented beads aren’t enough in matching this women’s multi-tasking.

Subliminal persuasion may also be accomplished by non-visual senses. It’s very common for stores to have a unique fragrance. Scents have a much bigger effect on our mood than most would expect. Studies have shown that certain scents trigger specific emotions within us. If a store wants us to buy more expensive products, they may use a scent throughout their store that causes a person to feel aroused and carefree.

As a result, throughout the world, there was a perfume for women that smelled like women! It was the first type of perfume with eighty components that were not repeating the same smell as a flower, like it was earlier. The success experienced its creators- making the Chanel No.5, the best-selling perfume throughout the whole entire world! This was a very big accomplishment of mine, and I was very proud of it. What I told most of my clients was, “A woman who doesn’t wear perfume has no future.”

Trade promotion is defined as the process of planning, budgeting, presenting and executing incentive programs, which occur between the manufacturer and the retailer to enhance sales of specific products. These promotions help the manufacturer or channel member to push the product through the distribution channel. (Clow, & Baack, 2014.) For example, a manufacturer like that of Hot Fire pays a retailer to feature the product in the retailer’s weekly newspaper advertising, not to mention covering expenses to build retailer product promotional displays within the store. Both tactics are considered trade promotions. Before any consumer promotions can be directed to the end-user with

He observes that there is a craze for original perfumes, which come from small perfume houses that are developing and are now more accessible through the web. Houses like Serge Lutens, Diptyque, Annick Goutal, L'Artisan Parfumeur, Frederic Malle, Heeley, Olfactive Studio ...

Also for the scent, refer to our respondent Stacy descript “Once, I was obsessed by the odor of Jasmine candle place in the IKEA and, you know buy a package which I do not planned to before shopping .“ Fragrance does have it function and appeal to customer and influence their buying decision.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.