Marketing Analysis : Diamond Foods

This proves that the marketing strategy increased mid-week sales from 20% to 30%. This sales mix caused variances in the actual operating income and the budgeted operating income. The flexible budget, flexible-budget variances and sales volume variances provide further analysis into the profitability of the operations.

Although the company did show an increased gross profit of $8,255,000 with $6,358,000 less Net Sales in 2013 versus 2012, that increase is due to the reduction in product Cost of Goods Sold by $14,613,000. Since increases in product price will negatively affect sales, one of management’s primary goals is to keep prices stable. This objective is achieved through implementation of cost cutting programs, investing in more efficient equipment, and automation of more steps in the production process.

This is no surprise due to the major expansion that CC took on in 2001. Lastly, the long term debt to capitalization ratio slowly decreases which is just showing how CC is not being risky with their capital through debt.

The most noticeable growth in this section is seen in sales from 2002 to 2003. These sales have increased from 3.7% in 2001-02 to 23.5% in 2002-03 after the expansion of the store. This truly helps the company to a positive way when seeing such drastic changes. Net earnings have almost doubled and gross profit was on the rise as well, which is also a positive trend for the company that will not go unnoticed. This indicates a positive correlation and increases in profitability.

Edible Arrangements brand revolves around family values and beliefs in an effort to appeal to one’s emotional side. Commercials emphasize family gatherings during the holiday season and special celebrations. Many times the fruit baskets are next to floral arrangements or chocolate rabbits, for instance, as a delicious healthy alternative to these choices. These commercials appear to be working and we capitalize on the commercials by advertising similar campaigns in local print ads which includes a $5 coupon when spending $50 or more. See Appendix A.

As indicated in the next graph, Chipotle’s debt to assets ratio was quite stable from 2012 to 2015, fluctuating from 20% to 25%. Then, in 2016, Chipotle’s debt to asset ratio increased to 31% because of the decrease in the equity as well as in the total assets after the share repurchases.

Environmental factors effecting Fraser Foods is their current carbon footprint. They are aware of their current carbon footprint and are trying to minimise this by using as little non-renewable packaging as possible and increasing the amount of recyclable packaging on their products.

To calculate the current ratio, which is one of the most popular liquidity ratios you divide all of firms current assets by all of its current liabilities. McDonalds has $1,819.3 (*everything is in millions for McDonalds) of current assets and $2,248.3 in current liabilities making the firms current ratio .81. In 2005 Wendys has current assets of $266,353 and current liabilities of $296,687 making their current ratio .90. Current ratios are used to represent good liquidity and financial health. Since current ratios vary from industry to industry, the industry average determines if a firms current ratio is up to par, strength or a weakness. In any event if the current ratio is less than the industry average than an analyst or individual interested in investing might wonder why the firm isn't

Net sales increase has been driven by a moderate average growth in the US Retail segment (3.8%), coupled with the expansion in the International business (13.4%). The big year on year increase of

section). This shows an increase in product purchases and an increase in market share (an increase

Several types of fraud occurred at Diamond Foods, Inc. that led to manipulation of their reported earnings and stock price: improper disclosures in the financial statements, understating costs, and aggressive earnings management.

General Mills is a company that has strategically developed and growth through mergers and acquisitions. Mergers are the fusion of two companies that join forces to compete in the market. There are two types of merger: Horizontal merger on which the company acquires a competitor and vertical merger, on which the fusion is with a supplier. Acquisitions, on the other hand occurs when a company buys another company and become the property of the buyer. Thorough study of the market has made General Mills maintains a leader position on the food industry through more than 100 years in the market. According to a business encyclopedia, Strategy is a plan a company develops to reach a determine objective and reflects the company’s strength,

During performing the sales forecast for Victoria's Secret, I learned that for most part that Victoria's Secret has an incline in their profits. They have however hit a few bumps here and there. The causes of this could be more cost for Victoria's Secret purchasing materials and production of their products. Another reason for this could also be a slower rate in sales than usual. Like I said, for the most Victoria Secret has seen an incline in their profits and sales throughout the years. Performing the percentage of sales forecast for Victoria's Secret, I established a forecasted sales of 5 percent which means that they would have to have a sales of $2,808 compared to their last years $2,675. This is a very feasible number for Victoria Secret to achieve, considering that majority of their money in assets outweighs their liabilities.

OM should have view of their ethical and legal concerns which are going to affect the market of their particular product specifically for hotdogs. OM can modify their hotdogs product line in align with health issues as referred in (Figure 3)

First, sales stay positive and is relatively stable as evidenced in Exhibit 1. Consolidated Income Statement and in Exhibit 2. Horizontal Analysis - Trend Percentages of the Income Statement.