Marketing Analysis : Dick And Mac Mcdonald Essay

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.

McDonald’s is the largest chain of fast food Corporation in the world, has become a global most valuable brands. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Is the world 's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006. And owned the restaurant chain Boston Market until 2007. It employed more than 418000 people in the world.

Established in 1968, Dick Smith is considered as one of the largest and highly regarded consumer electronics retailers in Australia and New Zealand. Dick Smith has bigger presence with a total of 377 stores under three different banners, out of which 61 are in New Zealand. Dick Smith electronics is currently owned by the majorly by Anchorage Capital Partners. It is an ASX listed company with revenue of more than $1.3 billion in 2013 and has more than 3700 employees. However, in the past few years Dick Smith saw declining sales and underperforming store closures that resulted in staff loss in distribution, marketing and sales that have tarnished image of Dick Smith. The management started designing changes, and the year 2014 can be described as a transition for Dick Smith’s New Zealand stores in the wake of restructuring to slow down and reverse the sales decline.

Burger King is McDonald’s direct competitor. This is because they provide very similar services under the same category of fast food. They also have a similar target audience to that of McDonald’s where they try to attract the attention of teenagers and young, working adults. Burger King’s tagline is ‘Have it your way’. This gives them a sense of ‘authority’ since they are the ones in control of being able to make the purchase decision. Burger King was ranked 62nd on Forbes’ Annual List of Valuable Brands in 2016, with a total brand value of $3.2 US Billion

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

McDonald's restaurants feed more than a million of peoples around the world everyday. Almost everyone in the United States will see the Golden Arches( symbol of McDonald’s) every where; whether, they are on their way back home from work or going somewhere. The reason why peoples starting to like McDonald more and more are because of the restaurant location, food cost and

are the worlds second-largest international fast food restaurant. Employees at McDonalds have a very low wage. With a low payments you can't really proceed anywhere and you barely make it to a next paycheck because you have to pay rent, bills and buy food for you and your family if you have one. Also, McDonalds makes so much waste product a year that is no joke. The hamburger at McDonalds are made horribly. Beefs are not real beefs they are something that just tastes

The weaknesses of McDonalds include competitors and nutrition concerns. McDonalds failed attempt at pizza limited their ability to compete with fast food pizza franchise. Price competition with the competitors is also resulting in lower revenue for McDonalds. McDonalds also lacks variation in seasonal products that they offer. Another weakness, which has actually stemmed from McDonalds large size, is a lack of personal touch or connections. McDonalds has a very high turnover rate which in the end elevates the cost of training staff. There are also concerns that franchised operations negatively affect the food quality. McDonalds has also had a lack of innovation.

Apple is a leading company in the industry of Technology manufactures mobiles, computers, communications devices and portable devices. The company also sells software computer accessories and network solutions. Apple was said “the most valuable company in the world” apple earn this value though its creativity and innovation. The company has high values for its stakeholders and it has a sustainable competitive advantage for its shareholder in the industry.

Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand

The organisation that provides the product or service, including any mission statements, visions or goals.

Back in the 1960s and 1970s, company and corporations tried to branch out using the franchising scheme, since it’s the safest way for both the franchisor and franchisee. Compared to others, McDonald was way ahead of their competition again when it comes to franchising. Unlike other fast food chains, McDonalds’ executives were interested in expanding their franchises by offering lower franchising fee instead of demanding a large fee up front, sold off the rights to entire territories, and earned money by selling supplies directly to their franchises. Together with their well-known brand recognition, McDonalds continues to expand more and more, just like what Ray Kroc wanted from the beginning. This kind of explained why there are so many McDonalds restaurants compared to others, such as Carl’s Jr and Burgers King. While this might seems like a good business decision for the company, it’s a 2 way knife for franchisee. Instead of demanding large royalties or selling supplies, McDonald became the landlord for most of their franchises. These franchisee have to pay up to 40% markup and that one single contract breach could lead to franchisee’s eviction. Over the years, this eventually turned into a good business for company and as one of McDonalds’ executive put it’’ We are in the real estate business and the only reasons that we were able to sell fifteen cent hamburgers is because it is the only way that help our tenants to us our rent.’’ In other words, to open up a franchise

2. Religious Views – As we know that some people are vegetarian’s and they don’t like to go such places. As McDonalds is using lot of beef to make their beef burgers and chicken as well. So this thing can also affect their business. Like if they will introduce their beef burger in India it will not be a good option as people don’t eat beef in India because of their religious values.

Before the last decade Burger King was the greatest competitor to the McDonald’s, but through the last decade Burger King has reduced their market share significantly. According to Advertising Age, “McDonald’s was 101 percent ahead of Burger King in average domestic revenue per unit in 2010, more than double its lead from 10 years earlier”. Burger King started to go down in early 2000s, then company has passed into different owners and their imprudent advertising and marketing strategies let them down again.