Marketing Analysis : Dick Smith Essay

In year 1874 Charles Jeremiah Smith founded corporation named as A.O. Smith Corporation. It is considered as ruling producer of inhabited and marketable water heaters and boilers. It’s headquarter is established in Milwaukee, Wisconsin. The product range of A.O. Smith Corporation includes domestic gas and electronic water heaters and large-scale marketable water heating systems. Corporation embraces the two sections i.e. North America and rest of the world (China, Europe and India).In year 1976 it had proposed its initialy highly-efficient residential water heater.The top contenders of this company are Paloma Co. Ltd., Bradford-White Corporation and Aero International.Inc.

In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

The internal analysis of the company paints a picture of a firm that is well endowed with resources, both human and capital. The company boasts of an asset base of $11.4 billion according to the financial reports for the year 2012. This is huge, and it shows that the company is well grounded and has the capacity to gain a competitive edge in the highly competitive retail market in which it operates (Britton & Jorissen, 2007).

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

Dick Smith Retailer was started in 1968 by Dick Smith in the Sydney suburb of Artarmon. The business originally catered to car radios and small electronics but soon began to expand into consumer electronics and by the end of the ‘70s, had grown into a multi-national operation. In 1980, Dick Smith sold a 60% share of the company to Woolworths, and in 1982, Woolworths took full control of the company. The 1990’s saw the establishment of larger Dick Smith Powerhouse stores and continuous expansion of locations and services. After 30 years of ownership in 2012, Woolworths announced that they were closing 100 Dick Smith stores and selling the brand. The new owner was Anchorage Capital Partners (a private equity firm) who paid $10 million for the

Research has proved that humans have been consuming cocoa for over 2600 years from once upon a time being used as currency to becoming serious pirate loot to being the key ingredient along with sugar in producing chocolate today.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Competitive strategy tends to offer beneficial position to the organisation over its direct competitors in reference to quality, price and competitiveness. In consideration to Currys PC World, it is identified that the organisation represents to function in telecommunication and information technology retailing business and with the development of e-commerce platforms of business transactions, the business approach helped organisation to significantly achieve upper-hand over other online as well as traditional rivals. E-commerce transaction platform offered competitive edge to Currys PC World with cost advantage. The organisation has achieved significant advantage through successful strategic management implications including planning, assessing, implementing and monitoring business decision that effectively empowers organisation to achieve long term business objectives. The electronic commerce implementation has offered benefits to organisation in different perspectives such as it enhanced the business revenue, competitive advantage, cost reduction and improving relationship with suppliers and customers (Arbaugh & Hwang,

|Little Black Bag (small circular purse) |22” Spinner (suitcase) |Lanyard |Case for iPhone 5 |

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.