Marketing Analysis : Digital Marketing

Through digital marketing customer acquisition can be done effectively. Since the world is moving forward with the technology, it is important to change and adopt accordingly. Many individuals today are connected with the World Wide Web. And many people’s daily operations are connected with the Internet. Therefore it is easy to reach a large customer base and market penetration through digital marketing strategies effectively when

While the BLS provides growth estimates for managerial-level marketing roles, these projections don 't give much insight into the growth of digital marketing, specifically the disciplines within digital marketing. As we know, "marketing" can refer to a variety of different specializations and methodologies. Since digital marketing is still relatively new compared to other fields, there is not much comprehensive research on job growth and trends in our industry.

As a result of all this, companies are trying to evolve and adapt their services and product to the online field, migrating from a traditional marketing to a digital strategy. But the question is how internet marketers fight all this shifts and changes of the internet. They must try to use the tools that online field offers as webpages or social networks to succeed in

The purpose of this report is to analyse a digital marketing campaign which is ‘Share a Coke’. Market campaign will be analysed two categories of Social Media, which are Social Community Media and Social Publishing Media. Whether ‘Share a Coke’ is successful can be proved through two criteria for analysis of marketing campaigns: growing sales and getting closer to customers.

illustrating nearly half of the survey participants believed they utilized digital marketing “poorly or very poorly.” Conversely, 7% of respondents described their current digital marketing as “very good or excellent.” Findings reflect digital marketing channels used most often were company websites, SEO and social media; however, none of which were used very actively. Roughly half of the respondents considered their website as the most important tool for increasing sales. Correspondingly, websites were also cited as the primary tool for improving customer service, engaging customers, and advertising (Taiminen & Karjaluoto, 2015). SEO was rated as the second most important tool for achieving growth in sales and advertising. Lastly,

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A

The social life was local at the beginning of 20th century. It was a period in which products were made on a mass scale and business primarily concerned itself with how to build the best sales force. With the change in technology at the end of 20th century marketing has moved steadily focusing on the individuals. These changed the possibility and conduct of business. Marketing became more tied to communication and transportation revolution. As a result the job and responsibilities of marketers have been moved to other scope. Marketers started to focus on the individual customer, which was also very important. Internet as a new technology reinforces the new marketing emphasis. A new fast paced digital economy is emerging in today’s technology driven world. Consumer becomes an integral player in the development of the product, in the digital marketing environment. It allows vast coverage and helps in serving the customer better.

Today we think of marketing as being driven by cutting-edge technology. However, many of the tactics we use in digital marketing go back to the early days of printing and publishing.

The report carries out a thorough analysis of the digital marketing campaign "For the Bold" for product Doritos in social community media and social publishing media. To consider the result whether the campaign succeeds in terms of two criteria of the detailed analysis marketing campaign for growing sales and increasing proximity to customers.

Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, & Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, Healy, & Wickramasekera, 2016).

4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns:

Millions of websites and billions of web pages - marketing on the Internet is increasingly becoming more and more complicated. Business people worldwide are groping for strategies that would ensure regular and targeted traffic flow to their websites. However, just like the brick and mortar physical world of business, internet marketing or web promotions are a strategic mix of various promotional tools and techniques. Together (and if used correctly), this marketing mix offers a simple way out of the web promotions maze.

The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney, 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers, up from £114 million in 2002“(mintel,2010) This growth represents the fast moving nature of the web, and how important it its for firms to reach their target audience throughout it. Characteristics show ways in which companies can engage and serve consumers with the best possible service,

People try to using the internet for profit and income. Some people study specially to marketing or network, but it is not enough knowledge. People try applied to the internet, it is working with the marketing. Beneke, Jones, and Malczyk (n.d.) Internet marketing is one way called online marketing or electronic marketing, and it is substantially other marketing event to manage online by way of using internet technologies. It is not include advertising that is present in homepages, but also any types of online activities as social network and e-mail. The appearance of the internet marketing is a digital; it is meaning electronic information to pass in the computer or same device, although naturally it can stipulate within traditional offline sales and advertising. People can show a product in the website. A customer will come to looking the product in internet when they need to buy it.

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.