Marketing Analysis : Digital Marketing

In terms of internet marketing, promotion covers a large range of areas such as giving discounts and internet base advertisement. These might include, sending emails, creating link on social sites, affiliate (i.e. advertising on another business site), pop-ups, banners and search engines. These types of online promotion can help to create awareness but in terms of convincing customer to buy product, discount and sales promotion are the most like to tempt customer to purchase.

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Promotion is the way in the business makes its products known to the customers, both current and potential. Promotion involves spread information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. To generate the sales and profits, the benefits of products have to be communicated to customers. Promotion is the major component of market mix. The purpose of promotion is to reach the desired targeted consumers it try to make them act positively

The function of promotion is to affect the customer behavior in order to close a sale. Of course, it must be consistent with the buying process described in the consumer analysis. Promotion includes mainly three topics: advertisement, public relations, and sales promotions.

Marketingteacher.com defines "Promotion" as the tools available to the marketer for 'marketing communication'. Tools such as personal selling, public relations, advertisement, direct mail, trade fairs and exhibitions can all be used to promote your product or service. Consumers need to know the features and benefits, location and the quality of the services you have to offer. Promotion is a vital element to any business. Without successful promotion your business consumers will not know where to purchase your product or service or why your products and services are better than the competitions.

Internet has impacted the way businesses are done. It has helped in building relationships with customers and suppliers and all the other stake holders to create value and make money in the process. The entire process of marketing has been changed and revolutionised. Digital marketing is quite beneficial to the companies that adopt it but none the less it possesses a greater challenge to the companies.

E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.

Every business organization knows that great marketing helps find and retain customers. In general, most recognize that there are several ways to market their products or services. Now more than ever, people spend more time online than they spend reading books, or watching TV? For this reason, digital marketing continues to grow and provides a way for companies to market to their consumers where consumers are spending their time!

Promotion is all about communication. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customer that the product is better than competing products and to remind customers about. Increase sales attract new customers, encourage customer loyalty, encourage trial create awareness, inform remind potential customer reassure new customer change attitudes create an image position a product, encourage brand switching to support a distribution channel.

4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns:

The purpose of this report is to explain what the internet marketing is and how to use internet for advertising, promotions, sales, market research, interactive communication,

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;