Marketing Analysis : Fast Food Industry Essay

For many years fast food has made a huge impact on people's lives causing many serious problems. However, there are ways to make healthier decisions when choosing what to eat. In this paper, all of the problems that come along with eating fast food will be discussed, as well as the ways to help these problems.

Having a bad diet is one of the main reasons why so many people suffer from heart disease. The foods that are high in fat can cause high levels of cholesterol in the blood stream, which can lead to the formation of plaques that can block the arteries. Around the worlds there are large varieties of foods, but in that variety there is also what is known as fast foods. These “fast foods” are prepared in large quantities by a standardized method and can be dispensed quickly at inexpensive restaurants for eating there or elsewhere. They may be cheap, but are not always healthy. They can contain

Obesity has grown into a rampant issue all over the United States, over the past few decades. Fast foods also have increased their outlets in the nation, in turn, depicting a success in the business venture. It is clear that fast foods have become quite cheap in comparison to healthy, homemade meals. Subsequently, people have turned to eat fast foods for economic reasons. Convenience is yet another reason behind people’s high indulgence in eating fast foods other than healthy, homemade meals. One does not need to prepare meals when dealing with fast foods; it is just a matter of walking into a fast food restaurant. However, the rampant feeding on fast foods in America has adverse effects that seem to affect even

Fast food has quickly managed to imprint itself on American culture. The greasy, unhealthy form of empty calories has infiltrated into the homes of many, including my own. In my younger days, my parents often took me out and treated me to french fries and chicken nuggets. It had become a tradition to go to McDonald’s every week. This poor eating pattern has now led to my family having a special fondness for the fast food chain, just as McDonald’s strives for.

Around 160,000 fast food franchises have been opened all over America. America is the most obese country in this world. Healthy food is supplement rich, yet fast food has a tendency to be poor in nutrients and high in calories. Know that fast food can satisfy our day by day calories requirements; not only it gives us calories, but it also harms our health with other ingredients. For instance, fast food is high in soaked fats and trans fats. In addition, it has additives, chemicals, and artificial flavors. Fast food impacts our health and causes infections, for example, heart disease, diabetes, high blood sugar and high blood pressure. On the other hand, healthy food provides the best nutrients and protects our body from sickness, since it contains vitamins, proteins, and minerals. Fast food is addictive and unhealthy. (Obesity in America) (Chronic

Consumption of fast food in America is at an all time high. The low prices and addictive flavors have made us Americans ignorant to what actually goes into this food. Americans are constantly trying to save money on food and as a result, turn to fast food. If we really knew what was going into this food, how many of us would continue to eat it? The book, Fast Food Nation: The Dark Side of the All American Meal by Eric Schlosser not only uncovers the truth about how bad fast food really is for us but it also discusses how fast food has shaped America. A numerous amount of issues having to do with the food production are addressed throughout the book.

America is one of the fattest countries in the world and is getting fatter by the second. Fast food used to be simple, small portions, less calories, and even simple menus. Now wherever you turn, there is a restaurant just right around the corner. Just in the past ten years the range of food choices has emerged. Fast food is the reason why health problems have become a major health issue in the United States. Although fast food has made it easier on Americans, Americans are at risk of preventable health issues, like obesity, heart disease, and diabetes; therefore, fast food has impacted Americans in a negative way.

3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.

The fast food industry encompasses a wide variety of economic situations. To begin with, within in the industry a widely discussed topic is the idea of workers forming unions in order to fight for better working conditions. Advertising is also a prominent factor that guides the productivity of businesses of the fast food industry. Another guiding force for fast food chains is globalization of their businesses, without advertising and globalization of businesses fast food chains would not be as successful as they are. The success of businesses can be determined through the idea of elasticity and the income effect because if a business knows the demographic they are targeting the companies will likely know how responsive profits are to a change

Unhealthy eating habits have become an epidemic in the United States. Restaurants such as McDonald’s and Burger King only encourage said eating habits. The amount of grease and fat in numerous foods are clearly culprits for the growing health issue. It is far more convenient to travel the short distance to the drive-thru than to buy food, then trek home and cook

The fast food industry provides quick, cheap, and easy access to foods that in the customers opinion, is very delicious, and affordable, however this food which millions of people around the world are constantly consuming, could actually cause major health problems, and weight gain in the long run. Major fast food companies throughout the world know what they are doing when it comes to marketing towards all types of people. Some people will find numerous different things to blame for the epidemic of fast food making individuals overweight. In recent research on, or discussions of the fast food industry having an effect on people's health, a controversial issue has been raised, and that is the fact that this problem affects not only

It’s no surprise to me and everyone else that our food has changed over the course of the last 100 years. New shortcuts were established and fast food became the norm among everyone due to its cheap price and accessibility. New scientific methods such as preservatives, additives, and artificial sweeteners were also discovered, investigated, and implemented in our foods. Author Christina Pirello of “How Fast Food Has Changed Our Nation” said that, “Over the last 25 years, we have come to take more of our

Fast food can be defined as “Food dispensed quickly at an inexpensive restaurant that offers a limited menu of inexpensive items and many of which may not be particularly nutritious. However, the food can be eaten on premises, taken out or sometimes delivered.” The most common fast foods include fried chicken, doughnuts, pizza, hamburgers and French fries (Labensky et al. 1997). Bahadoran et al., (2012) described that fast foods are easy to access, quick to prepare, moder¬ately inexpensive and favored by people of most age groups and they are typically served in large por¬tions and contain high levels of salt, sugar, energy along with low levels of micronutrients and fiber (Feeley et al., 2009). According to report, fast food industry growth seemed to rise shortly after the year 2000, but the total sales remain high. People in their teens and twenties are the most frequent consumers of fast foods, probably because these foods are fast, convenient, and relatively inexpensive (Cho and Han , 1996: Park et al., 1999 ). According to previous studies, eating fast food regularly leads to high consumption rates of energy, saturated fat, total fat and sodium: low consumption rates of milk, fruit, vitamin C, vitamin A, and vegetables (Paeratakul et al., 2003: Park et al., 2005) .

The organisation that provides the product or service, including any mission statements, visions or goals.

Have you ever sat down at a fast food restaurant enjoying a delicious triple grand slam cheeseburger and think about all the strategies of how all of this was created? I know I have. The fast food industry is one of the most complex industries out there. With all the marketing strategies, healthier options, and completive markets this could easily but one of the most difficult industries to be a part of. To evaluate, this industry I will dive into the fields of management, the completive landscape, organization of the industry, changes in the industry, and the organizational culture around it.