Marketing Analysis : Food For Thought

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Food for Thought Everyone needs to eat, but how we obtain our sustenance varies. Many procure their food by going to their local grocery store, corner market, or even the farmer’s stands and co-ops; while others may hunt, gather, or grow a garden. There is a variety of methods and locations to buy food, however, a large majority of the U.S. purchases their weekly, monthly, and sometimes daily groceries from chain supermarkets or grocery stores. An observational comparison analysis of two chain grocery markets that are considered vastly different lead to some striking similarities as well as some stark contrasts. The observations were held at King Soopers at 2 p.m. and Whole Foods at 4 p.m. on October 30, 2015. King Soopers is part of a larger chain of supermarkets and retail stores that make up the brand Kroger. Kroger is the second largest retailer in the U.S. behind Wal-Mart ( Whole Foods is a large chain supermarket specializing in organic products and is the 30th largest retail chain in the U.S. (Whole Foods Market). Both stores were clean, brightly lit, and busy with shoppers making their selections through the aisles of food and home products. At Kings Soopers there was an apparent gender majority; the distinction of characteristics and behaviors that determine the difference between male or female, most of which were woman. Predominately, the woman appeared to be in their 20’s and 30’s, and more than half of them had young children in tow. Two mothers had

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