Marketing Analysis : Ge Healthcare- Digital Marketing

Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012).

Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar

GE health care is developing products with clinical & economic relevance to have a competitive lead in every segment of the product.

As a result of all this, companies are trying to evolve and adapt their services and product to the online field, migrating from a traditional marketing to a digital strategy. But the question is how internet marketers fight all this shifts and changes of the internet. They must try to use the tools that online field offers as webpages or social networks to succeed in

| * Create easy to understand DIY PDF’s * Create different pages for target audience * Use Google Analytics to determine questions searchers are using to get to the site and answer in weekly blog posts.

General Electric (GE), established in 1892, is an American based, diverse conglomerate. General Electric is common household name, as well as a renowned name in electric, oil, gas, power, renewable energy, aviation, transportation, and healthcare. In 2015, the Fortune 500 Company had over $117 billion in revenue. The company continues to expand, and even surpasses the yearly goals it sets for its self. As of 2015, GE has 10 research centers, employees over 3,000 engineers and PhD’s between these centers, and filed 3,100 new patents. In the healthcare arm, GE creates diagnostic imaging, clinical systems, and information technology products, as well as participating in drug discovery and other biopharmaceutical technologies. GE provides pivotal technology for healthcare and fuels the healthcare revolution. These healthcare advancements are used to develop healthcare facilities in third-world countries, as well as American healthcare (General Electric, 2016).

From the beginnings of an advertising campaign design to the implementation of large scale marketing efforts, technology has had a noticeable impact on the marketing industry. It is becoming more and more important for marketing experts to stay current with new software and programs to ensure they can reach their targeted client base. Companies are reaching out to more and more individuals, as the competition increases daily. The use of the internet and social media continues to become more and more popular as a way to reach out to consumers. A person in the Marketing industry today will experience a host of challenges that are completely unique to someone in the same industry 20 years ago. Why? Because the whole approach has changed. Through new design programs, Customer Relationship management systems, and social media, marketing efforts have evolved to meet the needs of the public, as well as the companies behind it all.

You can seek to customer wants and needs as they always will change, this will make your strategy driven by customers which will give a competitive edge over others.

Nowadays, people can easily get the information of products and services from everywhere. The purpose of most marketing communications is to move the target audience to some type of action because companies want to attract and motivate more customers to gain profits. Back to 30 years ago, people saw all the promotion from TV, newspapers, and advertising boards. Although these channels still exist now, companies prefer to invest more in the online advertising. The goal of internet marketing is to fit the right media to the right target audience. In order to increase customer awareness, McDonald’s creates different internet marketing campaign in different countries to promote its products.

One of the major forms of marketing is internet marketing. This paper will evaluate and analyze internet marketing in United States of America. The paper will discuss the challenges faced by internet marketing and advantages enjoyed by internet marketers. In addition, the paper will also analyze who are targeted for online marketing.

People try to using the internet for profit and income. Some people study specially to marketing or network, but it is not enough knowledge. People try applied to the internet, it is working with the marketing. Beneke, Jones, and Malczyk (n.d.) Internet marketing is one way called online marketing or electronic marketing, and it is substantially other marketing event to manage online by way of using internet technologies. It is not include advertising that is present in homepages, but also any types of online activities as social network and e-mail. The appearance of the internet marketing is a digital; it is meaning electronic information to pass in the computer or same device, although naturally it can stipulate within traditional offline sales and advertising. People can show a product in the website. A customer will come to looking the product in internet when they need to buy it.

Traditional marketing made on prints and broadcast media had encountered so much challenges in the recent years. With newspaper prints are closing and television channels having ordeals from profits going down. A significant reason for this is because of the huge numbers of businesses and companies investing their budgets on online channels aside from the usual ones. A research by Forrester Jennings (2007) showed that the consumer’s attention is now shifting to online channels as 56 percent of people who are regularly online at home. And

The ever expanding of the internet and its associated technologies has greatly transformed how the company and customers communicate and build better relationships. This transformation has increased the opportunities for firms to market their goods and services

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.