Top Key Competitors In The Global Organic Food Industry

Moreover, sales of organic vegetables and fruits rose 12% in 2014 to reach $13 billion, which accounted for 36% of all organic food sales. Out of all the produce sold in the U.S., 12% is organic. Due to parents focusing on offering healthier food options to their kids, there has been an increase in the frequency of purchases of organic foods in the country. The demand for organic food in Canada has also been increasing. According to Mackinnon (2013), the Canadian organic market reached $3.6 billion in 2012, growing by almost three times since 2006. More than half of all Canadians buy organic products every week. Dole Fresh Vegetables, Inc. offers a range of approved organic products. It produces organically-grown pineapples and bananas and

The organic food industry has seen a huge spike in growth that is expected to continue into the future due to an increase in consumption. This will provide Whole Foods Market with huge opportunities. In addition, a wave of ethical and responsible consumption has swept across America. Whole Foods’ decision to pursue sustainable activities will certainly give consumers an added incentive to purchase its organic products.

Sales of organic food have risen steadily over the past couple of years, reaching nearly $30 billion in 2011, or 4.2% of all U.S. food and beverage sales, (Adams). Many people believe that organic foods are ultimately the better choice when it comes to health due to the absence of pesticides and hormones. But other people—especially those whose food budgets may be more defined—wonder if organic food is really worth the inflated price tag. Despite the price, Organic foods are worth producing and consuming rather than conventional foods due to the immense benefits they provide.

In regards to income, more specifically, 35% of people considered as organic consumers earn more than $50,000 as opposed to the non-organic consumer which comprises a total of 30%. Finally, taking into account the geographic location of the common organic consumer, the majority of them are concentrated in the Western and Midwestern regions of the United States (“Marketing”, 2011). I think you will find that all of these elements combined will be of great help in targeting our potential market for organic products.

Organic farming began just as the effects of the Great Depression waned in the United States, and has seen a dramatic increase in popularity most recently (AG). The sales of organic food increased by about twenty percent a year throughout the nineteen nineties (Marcus). That is over ten times the rate of increase that conventional food experienced during the same period of time (Harris). As recently as twenty eleven, about seventy-eight percent of American families admitted to routinely purchasing organic food (Organic). Organic food sales jumped from three point five million in nineteen ninety-seven, to thirty-one million in twenty eleven (Organic). However, while organic food may seem better than conventional food, numerous studies have shown that it is not distinguishably more healthful, nutritious, palatable, or safe.

Long time ago, the idea of organic food was something ridiculous, nobody cared. But after proved the nutritional benefits and better taste of organic food, many farmers become interest in grown organic food. The article Beyond Organic by Eliot Coleman said that “Now that the food-buying public has become enthusiastic about organically grown foods, the food industry wants to take over.”

The natural and organic food industry are in no doubt the most dynamic and diverse in recent years; traditional supermarket chains such as Kroger Company, Costco, and Wal-Mart have also begun undertaking in the natural and organic food market offering competitive prices (Sonya Bells, Whole Foods Market after Fiscal 2015: the Whole Story, marketrealist.com). However, to me, the two brands that resonate the most in this service sector, at least locally here in Columbus, Ohio are Whole Foods Market, Inc and Trader Joe's.

Personally, I am fortunate to live in an area that has a fairly wide array of organic foods. There is a healthy mix of large supermarkets and small, independent grocers that sell organic foods.

Since 2006, the demand and market for organic food and drinks has been increasing exponentially. The demand for these organic products is growing much faster than the supply. Consumers are more interested in where their food is coming from and how it was made. “The latest data shows organic sales in Canada have tripled since 2006 to 3.7 billion dollars a year.” (Global News). There are not enough farms in Canada that produce and supply organic products to meet the high demand. It takes approximately three years for an average farm to convert to an organic farm. However, the whole farm does not have to be organic, a portion of the farm can be converted to organic while the rest operates the way it was previously. The demand curve has shifted

Rachael L. Dettman in her presentation to the USDA wrote: “Organic produce: Who’s Eating it? A Demographic Profile of Organic Produce Consumers” research suggested that in the post-recession period, organic produce, which is the largest organic sector, is now growing at 15% and the demand for organic foods at large is sharply increasing. (Dettmann, pg. 1). Matt Townsend in his article: “Whole Foods Profit jumps on Demand for Organic Foods” cited Merideth Adler, analyst for Barclays Plc that for the organic market: “sales trends remain strong as it appears that the growth of the natural and organic industry has continued to exceed expectations” (Townsend, pg. 1)

Many people have heard about organic foods, however, not everyone understands the facts, benefits, or how it is grown. Organic food ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones. In “Organic Food: Healthier for You and the Planet” Collin Dunn discusses organic food using some statistics, pictures, and his personal opinion to better inform people who eat organic foods why it is better to eat and how it is better for the planet. However, Lawrence Robinson, Jeanne Sega, and Robert Segal discuss organic food in:

It is becoming a universally known fact that organic foods is the key to beginning a

Natural organic trend still can be a very attractive industry since the healthy eating trend is very important to customer. According to Organic Trade Association, Growth of organic products is expected to continue to outpace total food sales in the year ahead and beyond.

Technology has influenced the availability and selection of foods today compared to foods in the past. Organic Food have become popular in the United States.Many people have switch to organic food, because it's a lot healthier to eat. With most things there is always a catch, this one is that it cost twice as much to buy and get less.But nevertheless demand for organic food is growing so fast that consumer demand is outstripping some domestic supplies.The United States now spends more than $1 billion a year to import organic food, according to the USDA, and the ratio of imported to exported products is now about 8 to 1. About 10,000 American farmers have made the transition to organic food production on about 2.3 million acres of land. American

Organic farming is becoming an increasingly popular market throughout the world. (Adam, 2004, p. 666). The aims of organic farming are, to decrease pollution, maintain soil fertility and biodiversity, be more sustainable, and have increased nutritional benefits than conventionally grown foods (Yaping et. al., 2003, p. 298). While the aim of conventional farming is to provide safe, proficient supplies of food, in abundance and at low prices (Trewavas, 2001, p.409). Since 1996, the amount of land in the UK dedicated to organic farming has risen tenfold (Adam, 2004, p. 666). As well, from 1992 to 1997, the amount of certified organic cropland in the US more than doubled (Tafel et al, 2007, p.182 ). The main difference between organic and