Marketing Analysis : Gourmand Fragrances

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent, Balenciaga …). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter & Gamble, Unilever…). These

It is important to first fully understand what aromatherapy is and how it works before one can review the various scientific studies found about this popular modality. Aromatherapy is the use of aromatic oils on the body predominantly by inhalation or massage. These oils are extracted from plants (called essential oils). Dr. Jane Buckle, a critical care nurse trained in Clinical Aromatherapy and well known as an educator in the subject, indicates that essential oils have been used for therapeutic purposes for over 5,000 years. The ancient Chinese, Indians, Egyptians, Greeks, and Romans used them in cosmetics, perfumes, and drugs. Egyptians applied them after bathing and for embalming mummies. The Ancient Chinese compiled an encyclopedia of information on the uses of plants,

Produced in a variety of ways, all essential oils are used for distinct treatments. The chemical composition of the plants is used to create the choices of essential oils that are on the market today and have been used throughout history. “The fragrance and flavor complexes are nearly always isolated by physical methods from, … blossoms, seeds, fruits, fruit peels, leaves, stems, bark wood or roots.” (Bauer and Garbe 1985).

Nowadays perfume are totally different to the ancient fragrance ,antique perfume were thicker, with a creamy consistency, mainly made with oil, flowers, agarwood, herbs, and roots, the raw material were boiled, crushed and plundered, giving a highly concentrated perfume.

Moments later, a dark-haired figure stepped into the room. The strong scent of her perfume I recognised instantly. It was the very expensive scent of ‘Chanel No 5 Parfum.’ It calmed me instantly.

Now Imagine this a Cafe' where you go somewhere in your town or it could be far, depending on where its built. You walk into a Cafe'. You start to smell fresh sweet or regular pastries and coffee brews that are being made.

When diluted and applied to the skin essentials oils are absorbed into the bloodstream, which can aid in your health, beauty and hygiene conditions.

This paper will analyze the claims made by Old Spice in a commercial selling their line of body washes for men. It will break down each claim and the support behind those claims as well as the warrants and assumptions tied to both. It will consider each of Aristotle’s three appeals individually and consider Old Spices intentions and use of each in the advertisement in question. Lastly, it will observe for potential logical fallacies with consideration to the implications this ad has towards consumerism.

Abstract: To develop a method for evaluating and designing the retronasal aroma of espresso, sensory evaluation data was

In The United States, nearly ever individual could differentiate between whether a scent is feminine or masculine. We ascribe scents of must and spice to males; scents of lavender and Camille are reserved for females exclusively. Victoria Frolova of Bois de Jasmin (a professionally trained perfume specialist), finds the notion of gendered perfumes to be socially constructed. Although the western world may be very dichotomous in perfume, this is not the case universally. In a perfume expedition to Middle East, she encountered a vender selling perfume. Victoria asked what the vender had for both male and female scents. The vender seemed confused, but eventually responded “if it smells good, they wear them all.” To further illustrate how there are abundant cultural differences in the preferences of perfumes, she found that males in the Middle East reported that they loved the smell of rose, a popular perfume for males. Another cultural difference can be found in Brazil, where women lean towards “fresher, greener fragrances” over the traditionally popular fruity-floral scents that are the norm in North American females. Victoria also addresses how culture plays some other roles in developing scents of perfumes for the genders. Factors such as access to ingredients, environmental factors, and historical significance play a role (Douglas Bender).

Candles are a popular gift item in department stores today, consumers purchase them in large part for their scent and appearance. Historically, candles have been used for light, for providing heat, for keeping time and for religious ceremonies and celebrations. We seldom use them for lighting today unless it’s for ambiance and I doubt anyone would still know how to tell time with a candle. Candles are still a symbolic feature at ceremonies such as baptisms, weddings and even birthday parties and they are still a prominent feature in religious ceremonies and holidays. In “The History of Candles from Prehistoric Times until Now” Mary Deane states that the earliest form of candles started were actually torches that were used to transport fire. “Based on evidence found in 2008 at the Gesher Benot Ya'aqov site in northern Israel” (Dean) that places the first candles around 790,000 years old. From Biblical times through the Industrial Revolution candles have been used for both necessity and novelty.

Atelier Cologne aims to positionate itself as the leader of the niche fragrances not only in China but worldwide by opening new boutiques in target cities like Hong Kong, Seoul, Shanghai and Dubai in emerging markets and London, Cannes, Paris, NY, L.Aand San Francisco.Also, the development of travel retail, online selling and new product development are key for their growth plans. (Premium Beauty News, 2015)

Organization culture is one of the most essential factor that decide the success or failure of a company. Currently customers’ demands, and taste are continuously changing thus, a strong organizational culture is needed to cope with those changes. EMPER perfumes culture can be divided into multiple parts which are:

Also for the scent, refer to our respondent Stacy descript “Once, I was obsessed by the odor of Jasmine candle place in the IKEA and, you know buy a package which I do not planned to before shopping .“ Fragrance does have it function and appeal to customer and influence their buying decision.