Marketing Analysis : Grays Cafe

According to a survey conducted in Shanghai shows that 24% of those aged 41-50 years old and between 20 -30 years old there is 18% people often go to sip a coffee. Therefore, The Coffee Club target market will be people working in offices and university students and faculty.

Another issue needing to be addressed is the notion that here main customers are female and a certain age group. I assume this has occurred simply because of her personal contact with her customers, and with women, as social as they are, I can see how this could happen. I would suggest that Kendra not to be satisfied with the status quoi. She should start by trying to reach the men in that same demographic, they drink coffee as well. Gaining that male customer base will surely make a positive impact for her business.

I decided to use Starbucks as the site for my naturalistic observation assignment. Starbucks is an American coffee house chain that is well known for its relaxing atmosphere and delicious coffee drinks. Today is Labor day and because it is a holiday, I expect to see several people commuting back home from their vacations. As I entered the Starbucks in Palm Springs, just as I expected, it was full of people getting their coffees for the long drive ahead of them. The people are mostly young men and women in tank tops and shorts due to the hot weather. Since it is 11:30 in the morning, everyone appears to be in a rush to get on the road. As I sat longer, a couple sitting in the corner caught my attention. They seem to be in no rush and look like

It is crucial for the Café to appeal to a varied socioeconomic population. With that being

“The concept behind the business is to create a place for social gatherings that’s a little bit outside of the norm. When most people think of coffee, they think of early morning midafternoon, quiet ambiance, bring your laptop, put your headphones on and tune out the rest of the world while you get a book report or something done. Here we’re trying to make coffee a little more social and let people know that coffee can be enjoyed as a social staple alongside music” he

The first store of coffee club is opened in Brisbane in 1989. The Coffee Club has become Australia’s largest home-grown cafe group with over 400 stores throughout 8 countries. The Coffee Club is well-known for its famous all day breakfast and serves as a relaxed meeting place for over 40 million customers. The coffee club always promise good food, great service and excellent coffee that will make smile on customers face. The first part I am going to explain is the role and relationship of different actors of the coffee club.

According to the researched the demographics of City of La Verne. According to the 2012 statistical summary of City of La Verne (ci.la-verne.ca.us), population was 31,461, which means it is a very small and private town with a very small population. The median age was 43.1, which indicates the population consists of senior people. Besides, there were 11,366 households and median household income was 73,541, which was higher than average household income in Los Angeles County. Therefore, a lot of residents have more time and money to enjoy coffee in store. Meanwhile, students from University of La Verne are very important parts of the target customers, because young college students love to hang out with peers and enjoy coffee. Some of the students also enjoy sitting in store drinking coffee while doing their homework and stuffs

The key insight for this campaign is focusing on how Arcadia Cafe is a home away from home for students while they re at college. This is important to our audience because they are homebodies and might be missing that element while living at Iowa State, and they already like coffee shops because of there laid back feel. And coffee shops are also a place to gather with others and get work done.

The six customers who entered were repeat purchasers, meaning they purchased from this café before. This assumption was made because these customers knew what they wanted before they ordered and they knew where they wanted to sit. Two of the customers brought reading material and one student had a lap top. All customers appeared comfortable in this social setting and changed their behaviours to suit the calm, relaxing environment. My observation has led me to group the customers as follows: 1) Exuberant Students – young, fashionable and energetic students who perhaps think of coffee as a fashion statement or who enjoy sugar rushes, 2) Working Class Drinkers – employees who drink coffee to escape the world of work and 3) Indulgers – individuals who drink coffee because of the pleasure derived or those who seek caffeine fixes.

• The Coffee Club is dedicated to delivering the top standards of beverages, food and services in a relaxed and hospitable meeting place enriching contemporary lifestyle.

My observation assignment, I went to a Starbucks on downtown Phoenix. I picked up this location because that's were mostly people go to finish up business things , homework or just to hang out. I noticed there's different type of people that go there. The employment from Starbucks were nice , happy and there were helping others out. I went to two different Starbucks location and downtown one of them they have their tables laid out differently, and there were small tables that only two persons could sit on. Also there were the long ones in front of the window. There were some that were wide and long. And the other location had different tables such as only the small little round tables.

Coffeeville is a small cafe in Melbourne, Victoria, run by siblings Rufus and Emma Belcastran. Coffeeville is entering its third year of business operation. Due to effective positioning, the café has been well received by the Melbourne consumer market. According to the company mission Coffeeville provides a unique and compelling café experience by high quality, superior hot and cold gourmet food and beverages. And also by consistently high level of expert and knowledgeable fast and friendly customer services. According to the Coffeeville vision, within five years the company will have established itself as a premier provider of gourmet coffee and food for the customer.

Over the years, I felt that the Starbucks in Allentown seems like a meeting a place for all ages. Why is that though? Before I began this assignment, my hypothesis was that people stay longer in Starbucks because the layout increases customer interactions.

Now Imagine this a Cafe' where you go somewhere in your town or it could be far, depending on where its built. You walk into a Cafe'. You start to smell fresh sweet or regular pastries and coffee brews that are being made.

Studies shown that the increasing of urbanization in Malaysia has undergone some changed in lifestyles due to the positive growth of economy. (Ali, Abdullah 2012, ; "The Malaysian Insider" 2014) According to Delisle (1990) stated with increasing income and urbanization, results in increasingly demand of food as well as affect the changes of consumption patterns. Based on research done by Ali and Abdullah (2012), stated food services business is available at school, government office, and manufacturing industries to solve the problem of increasingly population in urban cities. Nowadays, the cafe scene is booming quickly in most of the urban cities of Malaysia, the most significant cities such as Kuala Lumpur, Ipoh and Penang. "The Malaysian Insider", an article published in 2014,stated that market report released by Euromonitor International, young consumers' demand for convenient and fashionable products has trigger the rapid growth of Malaysia coffee culture industry. Development of urban areas and the degree of people's demand causing the blooming