Marketing Analysis : Hershey Company

2146 Words Apr 16th, 2016 9 Pages
The purpose of this Market report is to present a study of the different opportunities for The Hershey Company to be able to expand its business globally and to make an initial proposal that Hershey’s pursue opportunities in France.
In order to have completed this analysis, MarketLine Reports have been used, which is a strategic planning and marketing tool designed to help and provide information on a global marketing analysis. The three main reports that have been used throughout this analysis are the Global Report, France Report, and The Hershey Company Report. Additional research for this market report was completed by visiting The Hershey Company online and through independent research using the internet. This research along with the
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A market report also analyses the external and internal environments (SWOT), identifies a relevant strategy, identifies and describes a target market, and develops a suitable new product for the company to introduce for this target market. Organizations value a market report as it provides them with things that they may need to achieve to improve the company, and also gives an overview of where the company stands and where exactly it is heading. The company that has been chosen for this market report is The Hershey Company within the country France. The Hershey Company is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. The Hershey Company has spread internationally, and has reached countries like Brazil, China, Japan, Korea, Mexico, and Canada.
MARKET DESCRIPTION
The French chocolate market has moved into a state of minimal growth as the market has been slowing down in the past years. The market is expected to remain restrained this way continuously till the year of 2019. (MarketLine 2015, p.7)

MARKET SIZE
The value of The French chocolate confectionery market has grew by 1.5% in 2014 to reach a value of $4, 59.2 million. By the year 2019 the French chocolate confectionery market is expected to reach a value of $4,790.5 million, which increases the market of 4.8% since the previous year of 2014. The market size in
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