Marketing Analysis : International Marketing

To compete now a day’s competitive environment companies have to take a look on customer satisfaction as a high priority because they now a days demands improved products in quality, cost and reliability. And these are the key factors on which the organization must focus on and to consider those key factors, organizations must adopt new approaches of management to gain the satisfaction of customer. We can examine every item in the figure shown below.

At its basic understanding, international marketing engages the firm in making one or more marketing mix decisions across national boundaries. At its complex level, it involves the firm in establishing

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

In today’s society consumers want it quick, fast, in a hurry and they are not willing to wait. Customers are becoming more demanding and critical when not having their expectations met. It is important company adjusts to the ever changing attitudes and expectation of customers in the market place. Therefore it is a must for company to satisfy their customers. Customers’ satisfaction is the key to the success of any company. James McGaran is the manager in the Financial District office at Citibank; locate in the Los Angeles area. “Citibank is a niche player and pride themselves on building a profitable franchise by providing relationship banking combined with a high level of service to its customer” (Harvard Business School.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

23- The heart of business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close. Marketing can influence the overall performance for a company for example, a company will increase it sales through attracting more customers. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed. Also gaining higher profits as a result of good marketing for example in year 4 the profits was low but we increased the promotions by

International Marketing: Involves operating across a number of foreign country markets in which not only do the uncontrollable variables differ significantly between one market and another, but the controllable factors in the form of cost and price

To succeed, a strong business will need an excellent, well-coordinated marketing effort. To generate the sales that make business owners sleep well at night, a business will need a good marketing strategy that takes into account the components of the marketing mix. Though similar, with room for overlap, the marketing strategy is different from the marketing mix. One is composed

Marketing has a major role in operation and success of any organisation. Marketing is the only the business function responsible for generating revenue and profits for the firm. Peter Drucker described this as “marketing and innovation produce results: all the rest are ‘costs’.” (Kotler &

To be successful, organizations must look into the needs and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction, loyalty and retention. Customer satisfaction is important because many researches have shown that customer

Imperative to every marketer 's evaluation of an international market is an appreciation for the political environment of the

This subject is designed to expand your understanding of international marketing and the role of marketing in an organisation operating across international boundaries. We will examine the various factors which must be considered when

Mission of an international researcher is sorely wide and it is important to determine the most productive and influential tasks. Marketing research exercise involves systematic enquiry. Thus, it requires a careful planning of the orderly investigation process. “Global market segmentation is the process of identifying specific segments, whether they be country groups or individual customer groups, of potential customers with homogeneous attributes who are likely to exhibit similar behaviour” (Hassan & Katsanis, 1991).

3.1: Explain how products are developed to sustain competitive advantage. Explain product lifecycle and product mix.

In the business world marketing is the key to whether a company’s product will sell off the shelves or remain there for the rest of the season. Unlike the other fractions that make up a company such as; accounting, finance, and management, marketing has more at risk than the other branches of business. Other business discourses such, as accounting and finance are all number related and numbers don’t lie, so there would be no risk involved in those fields. However when it comes to my discourse community of marketing this is where the gamble comes in. It’s not about numbers it’s about how clever and cunning your techniques for advertisement are and how you market the product itself. Marketing knows no boundaries, with each