Marketing Analysis : ' Know Your Heart '

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

The advertisement overall is effective to attract the male gender. It is very common that since men are very competitive and confident, Nike would create this ad to praise men. Although, the ad is also being effective to the individual who is not fit but wants to participate in the competition which this includes running using Nike shoes. Therefore, the ad is excellent at using pathos, and logical appeal in order to persuade its purpose.

Advertising plays a huge role in why people buy what they buy. This paper will discuss the different techniques used by brands in order to appeal to the intended group they are targeting. Some brands try to appeal to the most amount of people possible. However, some brands have a specific niche of people they try to appeal to. McDonalds is an example of a brand that tries to appeal to everyone. It has a general message that everyone can get behind, and they market it correctly. This is why they are one of the biggest brands in existence. However, Gymshark is a brand that tries to appeal to a specific niche of people. Their goal is to be the next Nike. They try to appeal to athletic people, who workout very often. Their products are similar to Nike, but they are specifically

Lay Bare the Heart by James Farmer tells the story of a terrifying, yet exciting Civil Rights movement. It begins in 1961 and jumps right into action when James Farmer, the CORE (Congress of Racial Equality) principal founder and last survivor of the “Big Four”, boards the Greyhound (Alabama-bound) bus with the Freedom Riders. With a little bit of convincing from Doris Castle, a 16-year-old CORE member, he decided that it was right for him to proceed. He was well advised that there would be trouble ahead; nevertheless, Mr. Farmer wasn’t terror-stricken. When they arrived in Jackson, Mississippi, the trouble began. Over two dozen policemen were surrounding the Freedom Riders and they were arrested.

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

Visually the Reebok commercial displayed all types of people doing intense work outs from physically impaired to family members to workers. This gives the viewer a feeling of inspiration that they themselves are able to become better if they put in the time and effort. In the auditory, there was soft inspirational music playing in the background to further evolve the feeling of the ability and willingness to aspire to become a much better person. Textually when the narrator was describing why people work out in such manner to “become a better leader,” “parent” and “human” stirred up feelings inside the viewer that they themselves should also become physically fit in order to become better

During the 2012 London Olympics Nike Launched their “Find your Greatness Campaign”. This Campaign was meant to make the everyday athlete strive to their personal goals and achieve greatness. Nike tried to differentiate itself from competitors by featuring amateur athletes compared to professional athletes. Nike intended to propose their idea of greatness, trying to show it’s not restricted for only the chosen few. But rather, it is something we are all capable of. Their message was to inspire anyone who wants to achieve greatness and that Nike products, from shoes to watches to shorts, would help you achieve this, as well as helping to motivate yourself to do more. In the commercial titled “The Jogger”, a part of the “Find your Greatness” campaign, proves to be convincing through intense emotional appeal, the strong credibility from Nike, and the logical feeling that we can all achieve greatness.

His clinic gifted Dave a Fitbit in the first week of his program which he loves and he can track his steps, his heart rate to lower his blood pressure, his stairs climbed, and a bunch of other healthy habits. Dave enjoys his device and it joins him along his adventure. His physiotherapists praise him on completing goals and it inspires Dave to continue progressing. They also expressed pride in his weight loss and healthy habits. The positive and warm environment at CBI Health is genuinely motivating for Dave encouraging him to stick to his goals and return to work and continue his healthy

In my opinion this is a great ad, because it has an important message and feeling built in it. Running is great to let out stress, the two sentences in the center of the picture motivates runners that there are almost an endless distance that we, as sportsmen and women could run in the future. The nice view from this rock, and the way as the man is holding his head streghten the sentences

As the audience can see and hear in the video, they come to a realization that someone is running. It is not noticeable who it is considering that the person is way far back but as the runner gets closer it is a middle aged boy who is a little overweight. He is pushing himself to be better, showing that “greatness is not some rare DNA strand”. His struggle is motivating and the fact that he is out there putting in work is enough for idealistic point of view that only “a certain few” are allowed to be recognized for their hustle. This commercial proves to this generation that as long as someone is trying to do better that they are defined as greatness.

The broad language and lack of specifics ironically exaggerate the feelings of everyday life. For example, the announcer says, “You know when you feel the weight of sadness.” He does not specifically say how long and how many times it occurs. The broadness leaves it up in the air for interpretation; therefore, a person who has experienced sadness for three seconds yesterday could self-diagnose themselves with depression. Since everyone has experienced sadness before, it immediately relates to everyone watching while making it personal to them at the same time because he uses the word “you” ten times in the span of a minute. It makes a large effort to relate to the largest amount of people possible the commercial can attract a larger amount of potential buyers and convince doctors. The advertisement even goes as far as to make the main character a featureless ball.

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.

In the world of advertising, grabbing the attention of your audience is key to your success. You may have created something that will benefit all of the society, but the product will remain useless unless you create a good advertising campaign. That being said, I think equinox found a strategy for doing just that. Equinox is a gym and fitness center that contributes everything a traditional fitness club offers; so why does this company stand out from the rest? Because of their advertising campaign. Equinox hired photographer Steven Klein, who took a series of seven different photo shoots, with the text, “commit to something”, written across each one of the seven photos. I was really drawn to this ad because I also find it important for people everywhere to commit themselves to something. The visual coherence of the text is faded just enough, making the photo the center of attention, while still allowing the words to grab your view. With a gym advertisement, you would expect to see a woman running on a treadmill, a guy lifting weights, or a really fit group of people throughout the gym. However, Equinox resolved to focus on their member’s lifestyle, as opposed to the gym and all of the amenities in it. Steven is known in