Marketing Analysis : Letter Agency Marketer

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

1. Target a new customer segment that id young and always ready to try something new and exciting.

Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.

3. What are the demographics of the location and are they feasible to support such a company?

Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.

Communicate and sell products or services so that they effectively demonstrate value to the target market

The requirement to generate awareness, not only about the company, but for the industry as a whole.

offering a product or a service. Many companies rely on marketing research to better understand

Entrepreneurs are America’s best resource for economic prosperity and growth (Hall, A.) The creation of new products and services start with an idea to create a new product or an innovative product that already exists. The way a product or service is marketed to the consumers is the life or death of a product. Even the best product can fail if it is not presented in such a way that consumers are drawn to purchase it; which is ultimately the goal of any business that plans to make money off a manufactured goods or service. The Four P’s of marketing a product is the outline in which this can be done and what needs to be taken into consideration before the launch of a product. An effective strategy is essential to the growth of any business.

Identify the opportunities, to monitor how well the company is doing and understand how marketing works overall.

My target population would be college kids and younger adults in bigger cities that are lower income

Briefly state your marketing strategy (horizontal vs. vertical); summarize your product positioning and launch strategy (5 Marks Total)

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.

Prior to this class, although I have some experience in a marketing type role, I thought of marketing as the process that was activated post product development and the vehicle to product/service promotion and advertisement to the marketplace. Through this class, I have a greater understanding of marketing, and realize promotion and advertisement is just a fraction of it, and has much more depth. Marketing begins at the beginning, and is integrated through to the end of the life cycle. It has a significant impact on the development stages as well as delivery to the marketplace. Marketing is a set of procedures facilitated in businesses for creating, communicating and delivering value to customers. Furthermore, marketing is about